Andrew Rogers and Knight's Racing Team Up With Aaron's Marketing Partner Will Join Team as Primary Sponsor for Four Pro Cup Events INDIAN TRAIL, NC (February 3, 2006) -- Andrew Rogers made some big news when he signed with Knight's Racing for...
Andrew Rogers and Knight's Racing Team Up With Aaron's
Marketing Partner Will Join Team as Primary Sponsor for Four Pro Cup Events
INDIAN TRAIL, NC (February 3, 2006) -- Andrew Rogers made some big news when he signed with Knight's Racing for the 2006 USAR Pro Cup season. The rising star was thrilled to align himself with one of the best teams in the business.
But it wasn't until an announcement this week that Rogers got the opportunity to prepare for a real dream ride. That is because Aaron's Sales and Lease Ownership has signed on with the #81 Knight's Racing as a marketing partner for 2006.
"It is pretty cool to have Aarons on board," said Rogers. "My dad started talking with the folks from Aaron's last year. Aarons will be an associate sponsor all year long, but they will serve as a primary sponsor for four races as well. We will have a whole new paint scheme for those races."
Aaron's is already well known in the sport for their relationship with two-time Daytona 500 winner Michael Waltrip. The Nextel Cup driver fields Aaron's entries in Nextel Cup, the NASCAR Busch Series and in USAR Pro Cup racing. Rogers knows that being aligned with Aaron's and Waltrip can be a boost to his racing career.
"To be associated with Aaron's and Michael Waltrip could be big in the future," said Rogers.
The impact of the sponsorship will be big in the present as well. Rogers and Knight's Racing will be affiliated with the Michael Waltrip Racing Pro Cup team with drivers Ken and Brett Butler.
As with any racing sponsorship, there is a business goal for Aaron's and the company sees USAR Pro Cup racing as an avenue for meeting those goals.
"We absolutely see the value of the Pro Cup Series," said Aaron's President Ken Butler. "They draw a tremendous crowd at the track and those are our customers. It gets people into our stores."
The #81 team is a natural fit to help get those people into the store. Their primary sponsor for the rest of the season, Termidor, is another one of the sport's most visible sponsors and the team is well equipped to provide marketing support other than just putting the Aaron's logo on their car.
Aaron's know the value of a well thought out motorsports marketing program as well.
"Last year, Termidor and Aaron's seemed to be the only two sponsors doing something at the track," said Butler. "People want to do things at the track and there is great value in tapping into that. We want to do thing things where the fans can interact with the team, with Aaron's and with the show car. When companies spend a lot of money and only have their name on the car, I think that they lose. I hate to see that."
What the fans will see at the tracks won't be a regular show car either. It will be an Aaron's Dream Machine racing simulator that will appear at Pro Cup events in 2006 and Rogers will be appearing with the simulator to help share the racing experience with fans.
On the competition side, Rogers and his team have been hard at work getting ready for the season. Rogers joined the team after Shane Huffman won the 2005 Pro Cup Southern championship and moved on to drive for Dale Earnhardt, Jr.'s team.
"As soon as the final race of 2005 was over, I came down to South Carolina and we got to work. I've got a really good friend in [former Knight's driver] Shane Huffman now. I can talk with him about anything. We've got the exact same setup on the car that he won three of four racers at Lakeland with. So I'm pretty excited to go back there. We've just been tearing cars apart and building them back up. We will have five cars for next year.
"We've just been working nonstop in the shop here. They say races are won and lost in the shop. As hard as we've been working, we should be winning a lot or races this year."
Rogers might not be the only one winning races for Aaron's either. There is no word yet as to whether company pitchman and three-time NASCAR Cup champion Darrell Waltrip will try to convince Rogers to let him drive the #81 dream machine in any races. After all, DW has been lobbying for a ride in his brother Michael's Aaron's cars for some time now.