'VIS VIVA' Living Force Energy Drink puts Mikey Kile's focus on Rookie Title TEAM RELEASE NORTH PALM BEACH, Fla.- Vis Viva Living Force Energy drink will sponsor Mac Hill Motor Sports and driver Mikey Kile in the USAR Hooters Pro Cup Series this...
'VIS VIVA' Living Force Energy Drink puts Mikey Kile's focus on Rookie Title TEAM RELEASE
NORTH PALM BEACH, Fla.- Vis Viva Living Force Energy drink will sponsor Mac Hill Motor Sports and driver Mikey Kile in the USAR Hooters Pro Cup Series this season. Vis Viva Living Force Energy drink is the flagship brand of functional drinks from the Attitude Drink Company, Inc. located in North Palm Beach, Florida.
"We are very excited about our partnership with Mac Hill Motorsports and can't wait to see 'Team Vis Viva' debut next weekend in South Boston, Virginia," said Dan Pikarsky, Attitude Drink Company Inc., Senior Vice President of Marketing. "Vis Viva is a healthful energy drink which gives you focused energy experience.
"The car is ready, the team is ready and Mikey is the perfect representative to have for our Vis Viva brand."
Kile is energized about his charge for the 2008 Rookie of the Year title in the No. 65 'Vis Viva' Living Force Energy - Chevy Impala SS. "We've been doing a lot of testing and preparing while building great team chemistry during in the off the season," Kile said. "We have a lot riding on this season from promoting 'Vis Viva' to our fans, running for Rookie of the Year, and keeping the Vis Viva Chevy out of trouble," Kile said. "I have the team behind me that will keep the wheels turning. We're focused, confident and we believe in each other."
"Not only am I excited to see a new sponsor come into the sport, but I'm also proud to be the driver representing the Vis Viva brand," Kile continued. "I am really impressed with the time and effort the company expended in developing a product that functions very well without all the harsh ingredients and excessive amounts of sugar and caffeine that are typically found in many energy drinks. Vis Viva gives you a nice boost of energy along with a heightened mental clarity and focus without the jitters or hard crash afterward. It is a completely different drink experience than anything else I've tried."
Promotions for the Vis Viva brand are planned to coincide with the 2008 USAR race schedule, focusing on building a strong customer base and increasing distribution across the country.