Series sponsor renews

Oswego, NY - It has been recently announced that Lucas Oil Products will once again be the title sponsor of the International SuperModified Association (ISMA). The partnership that began in 2003 proved to be a successful one for all involved.

Oswego, NY - It has been recently announced that Lucas Oil Products will once again be the title sponsor of the International SuperModified Association (ISMA). The partnership that began in 2003 proved to be a successful one for all involved. According to Lucas Oil1s Don Baker, the inaugural year sponsorship of ISMA was the first of many to come. Everyone associated with ISMA cannot agree more!

Baker, a Director of Lucas Oil who is in charge of operations in Canada and in the Northern United States, commented from his office in Toronto, 3We are extremely pleased with our association with ISMA on a professional and personal level. We were able to attend many of the exciting ISMA races in 2003 and the season-ending awards banquet. We had a very, very good time in our first year. We thought we were treated very well by everyone, everywhere we went. We hope to make more shows in 2004 and sincerely hope we will be able to continue our Lucas Oil Products involvement with ISMA for years and years to come.2

Lucas, has long been directly involved in the American racing industry through multiple vehicle sponsorships and racing event promotions, at all levels. Seeing a need for better lubricants in this industry, the Lucas people went to work again. The end result being a line of high performance engine oils and gear oils that is second-to-none in the racing industry. Lucas racing products have proven themselves on NASCAR, NHRA, IHRA, USHRA and ATPA tracks across the country, adding the winged speed demons of ISMA to the fold in 2003.

Lucas Oil Products are made for the fans as well as the racers. Their product line is also one of the fastest growing additive lines in the consumer additive industry. A premium line of oils, greases and problem solving additives has helped to firmly establish Lucas as a prominent figure in this marketplace.

Lucas also produces a heavy-duty line of products for the industrial and agricultural markets. From the Corona, California headquarters, Lucas Oil President Forrest Lucas sums it up, "Our forte is to make better products for industries and specialty situations that are not having their needs completely satisfied by other oil products and, believe me, the major oil companies have left a lot of weak spots. We have an excellent staff and a world of technology, which we have gained through years of research. Together we have done a great deal in a short period of time and we intend to do a lot more."

The Lucas success story has been built upon hard work, an unparalleled line of premium products and an unwavering commitment to customer satisfaction. This single formula for success will continue to guide Lucas Oil Products as it grows in the years to come. This success formula is not unlike the growth and ultimate success of the almost 30-year old ISMA organization!

Lucas Products are available in all the areas where ISMA races are held at nationally known stores such as Auto Zone, Advance Auto Parts, and Napa to many local auto parts dealers. Information about Lucas Oil Products and a nearby dealer is available at their website: LucasOil.com or LucasOil.ca in Canada. The motor sports portion of the site contains additional current information on racing organizations, racing schedules, and Lucas-sponsored racers.

The Lucas Oil-ISMA Super Series, which gratefully welcomes Lucas Oil and the Bakers back this season, begins its 18-race slate at Star Speedway in NH on May 1. Go to ISMAsupers.com for further information.

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