Williams Grove inks sponsors for 2003

Middleswarth puts up the chips for Williams Grove 358's. Cindy Rowe Auto Glass renews for seventh season with 410's. 10/9/02, Mechanicsburg, PA - Increasing it's support of local motorsports, Middleswarth Potato Chips of Middleburg, Pa., has ...

Middleswarth puts up the chips for Williams Grove 358's.
Cindy Rowe Auto Glass renews for seventh season with 410's.

10/9/02, Mechanicsburg, PA - Increasing it's support of local motorsports, Middleswarth Potato Chips of Middleburg, Pa., has signed on to sponsor the increasingly popular 358-powered sprint car class at Williams Grove Speedway in 2003. The announcement was made November 8 as part of the annual speedway awards banquet at the Holiday Inn West in Mechanicsburg where $42,980 in point monies were distributed.

Harrisburg driver Chad Layton was crowned the 2002 358-sprint division champion. Layton's crown is a career first after winning four of 11 events contested for the limited sprint cars at the Cumberland County oval in 2002.

The official potato chips of Williams Grove Speedway for 2003, Middleswarth joins Harrisburg based Cindy Rowe Auto Glass as a major point fund sponsor at the facility.

Begun in 1980, Rowe's Auto Glass firm crowned Fayetteville driver Lance Dewease the 2002 Super Sprint champion at the banquet. The title was the fourth of Dewease's illustrious career in the open wheel machines, having garnered previous titles in 1994, 1996 and 2001.

Slated to make their season debut on Sunday afternoon, March 16, the Middleswarth Potato Chips 358 Sprint Cars are scheduled to make 12 appearances at the Grove during the 2003 season. The March 16 program is slated to be a feature only for the limiteds.

Middleswarth fields the 410-powered sprint cars driven by Keith Kauffman and Todd Hestor on a weekly basis at the Grove. Mid-way through the 2002 season, the Snyder County based snack food producer increased its exposure by teaming with 358 driving upstart Blane Heimbach of Selinsgrove and car owner Jeff Creasy.

Heimbach went on to represent the Middleswarth logo well in the 358 ranks, encouraging Middleswarth to team with Williams Grove for the season ahead.

"We're proud to announce this expansion of our interests in local motorsports," states Middleswarth General Manager Jeff Goff of Selinsgrove.

"Williams Grove is definitely a leader in the sport and it is our pleasure to join the track in it's efforts to expand the 358 division as well as to solidify and highlight the 358's place on the local circuit."

"The 358's are definitely worthy of this attention," says Goff. "Their competition level is second to none."

Williams Grove Speedway will host Middleswarth Potato Chips Night at the Cumberland County oval on June 20. Special promotions will be a part of the program along with the Chip Championship for 358's.

While Middleswarth begins it's partnership with the speedway in mid-March, Rowe's 410-powered sprint car class will kick off her seventh year of involvement at the historic facility at the season opener on February 23. The division is slated to make 35 full-point appearances in 2003.

"Our partnership with Williams Grove has been very successful," reflects CRAG Chief Operating Officer and Secretary/Treasurer Dave Taylor. "The relationship has been good for us and we are looking forward to the new season at Williams Grove."

"As the best auto glass shop in the industry, likewise we want to be affiliated with only the best in the business and that logic is applied with Williams Grove and sprint car racing," says Taylor.

"We have the best sprint car racing in the country in this region and Williams Grove is the best facility we could be at so it really is a perfect fit."

A Registered Nurse for 14 years prior to opening her own windshield repair business in 1980, Rowe has now established Cindy Rowe Auto Glass at 10 locations around the mid-state. Headquartered on Eisenhower Boulevard in Harrisburg, additional locations include Ephrata, Hanover, Lancaster, Lebanon, Manheim, Mechanicsburg, Reading, Selinsgrove and York.

Since Rowe joined the Williams Grove family of corporate sponsors early in the 1997 season, only Fred Rahmer of Salfordville and Dewease have been able to claim Cindy Rowe Auto Glass point crowns. Rahmer claimed bragging rights from 1997 - 2000 before Dewease took over in 2001.

Offering full service windshield and auto glass replacement as well as sunroof sales and installation, contact CRAG at 1 - 800 - 88 - CINDY.

Founded in 1932 by Ira and Lottie Middleswarth and now with a fourth generation guiding plant operations, Middleswarth Potato Chips is in its eighth decade of rolling out ready to eat potato snack foods on a daily basis. Middleswarth products are found at supermarkets and convenience stores throughout the mid-state.

-wgs-

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Series Sprint
Teams Williams