NSRA joins ASA, announces name change

NSRA CHANGING TOUR NAME TO ASA NORTHWEST SPRINT CAR SERIES DAYTONA BEACH, Fla. (April 18, 2005) -- One of the most popular touring series in the Pacific Northwest, the Northwest Sprint Car Racing Association (NSRA), has signed an agreement to...

NSRA CHANGING TOUR NAME TO ASA NORTHWEST SPRINT CAR SERIES

DAYTONA BEACH, Fla. (April 18, 2005) -- One of the most popular touring series in the Pacific Northwest, the Northwest Sprint Car Racing Association (NSRA), has signed an agreement to join the ASA Racing regional racing series and will change their tour name to the ASA Northwest Sprint Car Series to reflect this partnership.

The tour, which races 360 paved, winged sprint cars, has a 13 race schedule which takes them to eight racetracks in Washington, Oregon, Idaho and British Columbia, Canada.

"We run a very fast-paced, action show that the fans and promoters like because our rules are designed so that there is a lot of passing," said Mike Sullivan, tour president. "After qualifying is complete, a pill is drawn that will invert the top eight to 12 cars which helps to create action on the racetrack as these faster cars must work through traffic to return to the front of the field."

The series, now more than 20 years old, has as many as 73 race team participants annually, a good following, and averages nearly 24 cars at each event. The schedule is designed so that they race every two weeks which allows teams to prepare their cars and not put unnecessary travel demands on them.

"We bring a whole new aspect to the short tracks when compared to other classes like stock cars," Sullivan explained. "Our cars are much, much faster as proven by the 18 all-time track records we have set in the region. The invert rule is unique to many of the tracks we race and that presents a far bigger challenge to the drivers and this is something that fans and promoters alike really enjoy. One of our biggest selling points is that fans can see lots of passing."

"Originally being from the area I have been keeping an eye on the NSRA," said former Portland, Ore., native Dennis Huth of the ASA Racing Member Track program. "There is no question that they offer fans some of the fastest action on the track, and are a favorite whenever they pull into town."

The series decided to join the ASA Racing Member Track program in an effort to become more professional and to help better publicize the tour.

"Being involved with Dennis (Huth) means that the future is wide open for us," Sullivan said. "I think that we are one of the best-kept secrets on the West Coast, largely because we never really pursued marketing ourselves. While we are enthused about the improved insurance he offers, ASA also has a marketing arm that will give us a big boost.

"We wanted to break out of our club racing mentality and this is something that our owners wanted," Sullivan added on the joining of the ASA Racing program. "The short tracks today are grappling with competition from other types of entertainment that people can attend, especially in our area (the Northwest). I respect the history that Dennis has working with the short tracks, and see the vision he has for the future of them. This is going to be an excellent cooperative relationship."

"I'm looking forward to working with Mike (Sullivan) and the drivers to help them elevate their program this season," Huth said. "It seems like the series is on the verge of breaking though and there is a lot of potential there for many good things to happen in the future."

The ASA Racing Member Track program is a membership-based program for weekly short tracks and regional racing series looking for an alternative sanctioning organization. Tracks and regional touring series that join the program are eligible to receive marketing assistance, enhanced participant accident insurance, and will be the spot for today's fans to watch the stars of tomorrow learn the trade. The Daytona Beach, Fla.-based Racing Speed Associates acquired the ASA Racing Member Track program late last year. To learn more, visit online at www.asa-racing.com or call (386) 258-2221.

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Series Sprint
Drivers Mike Sullivan