Northern Sprint Tour signs U.S. Smokeless Tobacco Co. as title sponsor. Tour celebrating its eighth season with 14 races at five tracks. SNOHOMISH, Wash. (April 7, 2003) -- Brownfield Promotions, Inc. announced today that U.S. Smokeless Tobacco...
Northern Sprint Tour signs U.S. Smokeless Tobacco Co. as title sponsor. Tour celebrating its eighth season with 14 races at five tracks.
SNOHOMISH, Wash. (April 7, 2003) -- Brownfield Promotions, Inc. announced today that U.S. Smokeless Tobacco Company (USSTC) has signed as title sponsor for the Northern Sprint Tour.
Drivers and crews from four states and two Canadian provinces will compete in 14 races at five different tracks for the 2003 U.S. Smokeless Tobacco Company Northern Sprint Tour championship.
"We are very happy to have USSTC join us as series sponsor," said Fred Brownfield, president of Brownfield Promotions, Inc. "The Company's long history of supporting motorsports properties makes them a great partner for our growing sport."
Since its inception in 1996, the Snohomish, Wash.-based Northern Sprint Tour has provided sprint car racing fans in the region the opportunity to watch the best drivers and most skilled crews in action.
"Sprint car racing has a rich heritage in the northwest and we are proud to join the Northern Sprint Tour as title sponsor," said Sean Erskine, marketing promotions supervisor for U.S. Smokeless Tobacco Company. "Many of our adult consumers enjoy the thrills of watching the best drivers compete on the dirt track and this sponsorship reflects our commitment to supporting the preferences of those adult fans."
U.S. Smokeless Tobacco Company is a distinctly different tobacco company. Through its subsidiaries, it is a leading producer and marketer of moist smokeless tobacco products. The company's primary brands are Copenhagen, Skoal, Rooster and Red Seal. The company is the only smokeless tobacco manufacturer to sign the Smokeless Tobacco Master Settlement Agreement (STMSA). Under the STMSA, the company voluntarily adopted an array of advertising and promotional restrictions and agreed to pay $100 million towards programs to reduce youth access to tobacco products and combat youth substance abuse.