Gulf South Region announces sponsor

Love's Travel Stops & Country Stores to sponsor ASCS Gulf South Region TULSA, Okla. (February 26, 2004) -- Love's Travel Stops & Country Stores continues to step up its involvement in Sprint Car racing, as it was announced today that the...

Love's Travel Stops & Country Stores to sponsor ASCS Gulf South Region

TULSA, Okla. (February 26, 2004) -- Love's Travel Stops & Country Stores continues to step up its involvement in Sprint Car racing, as it was announced today that the Oklahoma City-based company will be the title sponsor for the American Sprint Car Series Gulf South Region in 2004.

Love's Travel Stops & Country Stores involvement with sprint car racing began in 2002 by sponsoring the ASCS Sooner Region. In 2003, Love's increased its participation by becoming a presenting sponsor on the O'Reilly ASCS National Tour. Love's will continue its role as presenting sponsor on the 2004 National Tour along with its title sponsorship of the Gulf South Region.

Love's Travel Stops & Country Stores has also sponsored Thursday night's qualifying action at the Chili Bowl Midget Nationals in Tulsa, OK, each of the last two years.

After two successful years of being affiliated with the American Sprint Car Series, Love's Travel Stops & Country Stores couldn't be more excited about becoming the title sponsor for the ASCS Gulf South Region," said Love's Travel Stops & Country Stores Public Relations Director Jenny Love Meyer. "The ASCS Gulf South Region has prospered in its first two years and continues to gain momentum, so we're pleased about the opportunity to reach out to even more American Sprint Car Series fans in 2004."

Founded in 1964, Love's Travel Stops & Country Stores has grown to more than 150 locations across the United States, each offering a vast array of amenities and services to meet the food, fueling and convenience needs of travelers.

The Love's Travel Stops & Country Stores ASCS Gulf South Region will present 20 events at eleven different tracks throughout Louisiana, Texas and Arkansas in 2004. Ninety-three different drivers competed in at least one ASCS Gulf South Region event in 2003.

Additional information regarding the American Sprint Car Series is available at www.ascsracing.com, with more information about Love's Travel Stops & Country Stores available at www.loves.com.

-lw-

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Series Sprint