SIMPLE GREEN® NAMED “OFFICIAL CLEANER DEGREASER” OF SCCA PRO RACING AND THE BFGOODRICH TIRES TRANS-AM® SERIES; SIMPLE GREEN TO SPONSOR TRANS-AM SERIES “CLEAN-UP AWARD” AND RAPID RESPONSE TEAM
ENGLEWOOD, Colo.—Simple Green, the world's leading product line of environmentally safe cleaning products, has been named the “Official Cleaner Degreaser” of SCCA Pro Racing and the BFGoodrich Tires Trans-Am Series. Simple Green will also sponsor the BFGoodrich Tires Trans-Am Series’ “Clean-Up Award” and SCCA Pro Racing’s highly-trained emergency crew, the Rapid Response Team. As “Official Cleaner Degreaser,” Simple Green will provide select SCCA course marshals with uniforms, set up environmentally safe parts washer stations in the Trans-Am Series paddock and display its Mobile Environmental Education Center. In addition, Simple Green will award one 2000 Trans-Am Series race promoter a comprehensive track cleanup package that could include bioremediation using the Simple Green Microenfractionator™ (grand prix course promoters can select one community project they want to sponsor for cleanup). “Simple Green celebrates its 25th year of ‘Environmental Intelligence’ in 2000, and we’re pleased to bring our corporate philosophy of quality, environmentally sensitive products to SCCA Pro Racing and the Trans-Am Series,” said Mark Carter, Simple Green Director of Marketing. “Our sponsorship of SCCA Pro Racing and the Trans-Am Series, the ‘Clean-Up Award’ and the Rapid Response Team will maximize race fans’ exposure to Simple Green while allowing us to give back to the public in a variety of ways—from helping improve emergency response efficiency to environmental clean-up.” The BFGoodrich Tires Trans-Am Series’ "Simple Green Clean-Up Award” will be a $2,500 cash bonus that goes to a driver who “cleans-up” at any single race weekend by earning the pole position, posting the fastest race lap, leading the most laps and winning the race. The "Simple Green Clean-Up Award” bonus will accumulate from consecutive races without a “Clean-Up” winner, offering a potential single-race payout in excess of $30,000. If the "Simple Green Clean-Up Award” bonus is not paid out to “Clean-Up” winners, the prize money will be distributed on a percentage basis as year-end payouts to drivers that earned poles, fast laps, led the most laps and won races. “Simple Green is an exemplary company and we’re proud to begin this multi-tiered association,” said John Clagett, SCCA Pro Racing Vice President, Marketing Communications. “Simple Green’s positive corporate attitude is contagious, and this partnership will help SCCA Pro Racing and teams competing in the BFGoodrich Tires Trans-Am Series become better ‘environmental’ citizens.” Considered a pioneering force in motorsports safety, SCCA Pro Racing’s Rapid Response Team is comprised of hand-picked doctors, rescue specialists and nurses trained in complicated field rescue and trauma situations. Outfitted with new Simple Green uniforms, the Simple Green Rapid Response Team will continue to provide consistent medical care to Pro Racing's family of racers, crew, support staff, family, sponsor representatives and all others that travel the race circuit with Pro Racing. The team works in unison with local medical staffs, addressing all aspects of an event's emergency plan and responding to all medical and emergency situations that arise. The Simple Green Rapid Response Team is led by Dr. Ron Krome, who has served as Pro Racing's Medical Director for eight years. Dr. Krome is the long-time Chief of Emergency Medicine at the Detroit Receiving Hospital, the William Beaumont Hospital and heads Wayne State University's Emergency Medicine program. Dr. Krome has been involved in motorsports for three decades, having served as the Medical Director at Michigan International Speedway for 16 years and the Medical Chief of the Detroit Grand Prix since its inception in 1983. The Simple Green Rapid Response Team members are: Dr. Ron Krome, SCCA Pro Racing Medical Director; Dan Sullivan, SCCA Pro Racing Safety Director; Dr. Steve Dimsdale, Dr. Joe Holley, Dr. Ray Jackson and Dr. Peter Stockmal, Emergency Medicine Physicians; Ralph Baldwin, Richard Lubotina, Dan Martelle, Eric Morales and Chuck Witherell, Rescue Specialists; Starr Anderson, Gayl Hubler, Marcie Krome, Kathie Price and Tom Saidlock, Nurses. Simple Green is headquartered in Huntington Harbour, Calif., with satellite offices all over the world. Simple Green is manufactured in Garden Grove, Calif., Lawrenceville, Ga., New Zealand and Switzerland. Simple Green has distribution centers in Honolulu, Hawaii, France and Australia, and sales offices in Chicago, Ill. and Philadelphia, Pa. The Simple Green family of products features the new Pro Series automotive cleaners, professional strength products specially formulated for the removal of hydrocarbon-based substances including grease, oil, lubricants, fluids and road dirt from a car’s engine, undercarriage and wheels. The Pro Series line includes the Professional Strength Automotive Cleaner Degreaser, the Simple Green Wheel Cleaner and the Simple Green Hand Cleaner Gel. Other Simple Green products include Crystal Simple Green; Simple Green Lime Scale Remover; Simple Green d disinfectant; Simple Green Foaming Wheel Cleaner; Simple Green BBQ, Grill & Microwave Cleaner; Simple Green Hand Cleaner Gel; the Simple Green Scrubbing Pad; Simple Green Professional Strength Automotive Formula; a complete line of Marine cleaning products; Simple Green Foaming Bike Cleaner and Simple Green Carpet & Upholstery Cleaner. Original Simple Green and the entire family of Simple Green products are now a part of everyday life in millions of homes and industrial sites in the United States and throughout the world. In 1989, Simple Green co-founder Bruce FaBrizio and Simple Green founded the EGBAR Foundation (Everything’s Gonna Be All Right). EGBAR is funded by one percent of all Simple Green net sales, which goes toward a national environmental education curriculum that teaches children about the environment and how to care for it. With the support of Simple Green, the Newspapers In Education program, as well as the generous donations from people all over the world, the EGBAR Foundation is making a difference by teaching everyone to "Think Globally, Act Locally."