Hawk Renews Official SCCA Brake Status for Next Four Years
KANSAS CITY, Mo. (Feb. 6, 2004) -- Sports Car Club of America, Inc., announced today a four-year extension on its relationship with Hawk Performance, the Official Brake Pad of SCCA.
The new agreement, which runs through 2007, extends the initial two-year deal the two groups signed in 2002. Hawk (AMEX: HWK) is also stepping up its participation with The Tire Rack® SCCA ProSolo NationalSeries by becoming the sponsor of the Hawk Performance ProSolo Super Challenge.
Hawk will have its logo included on all newly created SCCA membership and collateral materials as well as advertising. SCCA will have its logo prominently placed on Hawk packaging.
"We are very pleased to continue this partnership," SCCA President and CEO Steve Johnson said. "As SCCA is the leader of grassroots motorsports competition, Hawk continues to be the leader in the brake pad industry.
"By keeping Hawk as the official brake pad of SCCA, it means both sides can continue to enhance each others' status by providing exposure that neither side could attain alone. It visually places two of the most respected names together for a larger consumer base to see."
In addition to its sponsorship in ProSolo competition, Hawk will support other programs in SCCA. That support includes contingency programs for SCCA Pro Racing's SPEED World Challenge and Mazdaspeed Miata Cup, as well as the SCCA ProRally Championship.
"The SCCA is an ideal platform to communicate our success in racing to the general consumer and the motorsports enthusiast," Hawk Vice President of Global Sales & Market Tom Jaros said."Our continuing partnership, from a supplier and sponsorship position, only amplifies our brand building efforts and market position as a world-class friction manufacturer."
About Hawk Performance
For nearly a century, Wellman Products Group has engineered and manufactured friction materials, powder metal parts & stampings for a world on the move. Marketed under the Hawk Performance and Velvetouch brand names, these products touch millions of people globally in thousands of applications. Through our diverse manufacturing capabilities with operations in North America & Europe, Wellman Products Group has become a leading worldwide force in the marketplace.
Founded in 1944, the Sports Car Club of America, Inc. is a 60,000-plus member motorsports organization incorporating all facets of autocross, rally, and both club and professional motorsports events. It annually sanctions nearly 2,000 events through its 110 regions and professional subsidiary, SCCA Pro Racing Ltd. Landmark events for the Club include the SCCA ProRallySM Championship, the Club Racing Valvoline Runoffs® National Championship races at the Mid-Ohio Sports Car Course, The Tire Rack Solo® National Championships and ProSolo® NationalSeries at Forbes Field, Topeka, Kan.. For more information, please visit www.scca.com.