Ford Racing Mustang Challenge names PR firm

Ford Racing Mustang Challenge Retains Sunday Group Management Tooele, UT (10 April 2008) Organizers for the Ford Racing Mustang Challenge for the Miller Cup confirmed today that Sunday Group Management, a media and marketing firm based in ...

Ford Racing Mustang Challenge Retains Sunday Group Management

Tooele, UT (10 April 2008) Organizers for the Ford Racing Mustang Challenge for the Miller Cup confirmed today that Sunday Group Management, a media and marketing firm based in Indianapolis, has been retained to manage media relations for the new race series. Co-developed by Ford Racing and Miller Motorsports Park, the Ford Racing Mustang Challenge (FRMC) is a single-make championship utilizing the Ford Mustang FR500S.

The all-new championship will take the green flag for the first time on May 3rd at Road Atlanta.

"We feel the Ford Racing Mustang Challenge for the Miller Cup will not only create a great show for the fans and a lot of fun for everyone involved, but that there will also be many compelling stories that emerge, and we wanted Sunday Group Management to tell them," said FRMC Series Director Lynda Randall. "Sunday Group Management has for years demonstrated the ability to effectively communicate both the passion, and the details, of what happens out on track, and we are looking forward to working with them in our debut season."

The 2008 Ford Racing Mustang Challenge season will feature eight races over seven race weekends as professional drivers do battle in identically-prepared Ford Mustang FR500S machines.

"The Ford Racing Mustang Challenge is an exciting new sports property, and we are thrilled to have the opportunity to represent a series that is brand-new, but still also continues the rich competition legacy of the Ford Mustang," said Sunday Group Management Principle Matt Cleary. "The opportunity to help establish an identity for both the series and the drivers involved is one that we are really excited about. We are really looking forward to the season."

In addition to the agreement with Sunday Group Management, FRMC officials also announced that longtime professional photographer Brian Cleary (no relation to Matt) has been retained as the series' primary photographer. Cleary, who is based in Daytona Beach, Florida, holds an AS degree in photography and has over two decades of motorsports photography to his credit, having first developed a passion for the sport as a youngster. He has covered countless Daytona 500, Indianapolis 500, and Rolex 24 At Daytona events in addition to his work in a variety of other sports.

-credit: www.millercup.com

Be part of something big

Write a comment
Show comments
About this article
Series Road racing