Revolutionary Rallycross coverage leads to live Mallory finale on Motors TV
The unprecedented success of Motors TV's recent live British Rallycross coverage from Lydden Hill will see the season finale at Mallory Park also benefit from the same level of exposure this October.
The sport returned to British television screens live for the first time in over 20 years on August Bank Holiday Monday following Rallycross' recent surge in popularity. That, allied to the close title fight for the premier Supercar category, has seen channel bosses upgrade their 2009 commitment.
Such a move would not be possible however without the revolutionary way in which Lydden Hill's recent round was broadcast. Hayfisher, the television production company behind some of Britain's best loved programmes, made the historic and unprecedented decision to film entirely with wireless cameras. It's believed to be a world first in sports broadcasting.
Instead of taking a full day to set-up and then de-rig, Hayfisher can now be ready to broadcast live pictures in just two hours after arrival, meaning that a variety of championships can be filmed cost effectively throughout the week, opening up opportunities for smaller series to gain air time.
"We had six cameras operating around the circuit as well as those on board," said Hayfisher MD Richard Hay. "Once sent to Motors TV in Paris, the footage was beamed live across Europe and included one of four simultaneous commentaries in different languages. Costing approximately half of what a traditional Outside Broadcast would, our technology brings the prospect of live TV to a wide range of smaller events which would not previously have been considered an option. We intend to exploit this opportunity within the motorsport world over the coming year so watch this space!"
"We've been working for years with Hayfisher trying to bring the very best of British motorsport to the channel, and while achieving great successes, we've always felt there was more to do," said Motors TV's Head of Programming & Acquisitions Frederic Viger. "Hayfisher's wireless OB truck opens up a new world of possibilities, and 2010 will definitely bring with it a true revolution in live motorsport coverage for this country. So far the most spectacular sports have not always been those which got the live TV slots, something that's about to change! So-called smaller championships will also get their chance which will help benefit the sport as a whole."
Motors TV Technical & New Media Manager Stephane Monteux added, "We've entered a time when everything we do needs to be cost-effective, and in this high technology business it can be down to betting on the right horse. Many channels wouldn't even consider the risk of a live wireless transmission, but we're used to looking into new and innovative ways of doing things, so we took the bet and it proved a success."
Catch the British Rallycross season finale from Mallory Park live on Motors TV (Sky Digital 413 and Virgin Media 545), Saturday October 18.