United States Rally Association seeks to enhance the sport.
Rally organizers from across the country have banded together to form the United States Rally Association (USRA), an organization dedicated to the needs of events, organizers and competitors.
USRA provides a partnership among event organizers, the USRA Board of Directors (BOD) and a nationally known sanctioning body sensitive to the needs of those organizers, competitors and all rally events. The association’s goals are to promote current and new stage rally events and to preserve the culture and heritage of the sport.
USRA is an inclusive organization that believes everyone deserves a voice to better the sport. Advisory committees are already established for competition, safety and technical matters. These committees, with representation on the BOD, will shortly be recruiting additional members.
The USRA directors are well-respected members of the rally community. They include organizers of national and regional events, stewards and competitors in those events. The members of the BOD have in excess of 200 years of collective rally experience. Their reputations speak for themselves.
USRA’s schedule of events will offer the rallying community exciting competition with an emphasis on safety. The 2015 USRA season will have a strong series of regional events supported by affordable sanctioning, insurance and a regional championship runoff at the end of the season.
USRA partnering with 'media creator'
The United States Rally Association is partnering with a world-renowned media creator that specializes in producing high action and energetic content. The USRA media efforts will utilize online content and social media in order to expand the fan base of rally enthusiasts by exposing a new audience to stage rally for the first time. USRA will capitalize on a coalition of existing partnerships, current technology such as live online streaming video and bold new creative coverage to encourage entries, publicize competitors and events and their sponsors.
USRA will formally announce its media and marketing package in the next few weeks, followed by the 2015 competition program and schedule of events.