IRC: Peugeot Sport Turkiye 2010 season preview

Peugeot Sport Turkiye, initiating a world launch Peugeot Sport Turkiye, will participate in the rally IRC Series (Intercontinental Rally Challenge) organized by Eurosport Events with the first and only lady team in IRC; ...

Peugeot Sport Turkiye, initiating a world launch

Peugeot Sport Turkiye, will participate in the rally IRC Series (Intercontinental Rally Challenge) organized by Eurosport Events with the first and only lady team in IRC; national athletes, Burcu Cetinkaya and Cicek Guney.

Peugeot Sport Turkiye is sponsored by Turkish Airlines, Total, Ansell, Yokohama, Red Bull, Gefco, Peugeot Finance, KS Tools and OMP. Peugot Sport Turkiye is also proud to receive the support of the Turkish Council of Secretary of promotion, from State Minister Hayati Yazici to promote Turkey in the rally scene around the world with the Turkish flag.

Peugeot Sport Turkiye will start with the home event, WRC Rally of Turkey and follow in order Sardegna-Italy, Ypres-Belgium, Acores-Portugal, Madeira- Portugal, Barum-Czech Republic, San Remo-Italy, Rally of Scotland-UK, doing 8 rallies in total. IRC events will be broadcasted live, reaching 116 million households over 59 countries.

Peugeot Sport Turkiye

Peugot Sport Turkiye team, will contribute in the promotion of Turkey with the large Turkish flag on the roof of the car, with support of the Turkish Council of Secretary of promotion, from State Minister Hayati Yazici. Also our lady drivers will promote Turkey and the image of the Turkish women with the Turkish flags on their racing suits.

Motion & Emotion

Peugeot, has launched the Motion & Emotion motto within the new brand project in beginning of 2010. The start of the Peugeot Sport Turkiye program, beginning of year 2010 is reflecting this motto on a one-to-one basis. This is the formula that is creating the ability of Peugeot to self renew continuously mixing motion and emotion.

Peugeot is aiming to make the Peugeot lovers more proud with the Peugeot brand, through this project that will aid promoting Turkey worldwide.

The press launch of the Peugeot Sport Turkiye Team has been also organized with an interesting approach. The rally car was exhibited on the highest building of Istanbul and Europe; Istanbul Sapphire, at 236 meters.

Peugeot Sport Turkiye Team

National athletes Burcu Cetinkaya and Cicek Guney will participate in the IRC (Intercontinental Rally Challenge) organized by Eurosport Events as the first and only lady team against their male competitors.

Peugeot Sport Turkiye is participating with the champion car of 2009 and with Burcu Cetinkaya and Cicek Guney, against male competitors from England, Portugal, France, Czech Republic and Belgium.

Peugeot Sport Turkiye, will start with the Turkish flagged Peugeot 207 Super 2000 first at home, between 15-18 of April. Burcu Cetinkaya and Cicek Guney as the only lady team entrant of the Rally of Turkey; the WRC (World Rally Championship) round of Turkey sponsorized mainly by Istanbul, European Capital of Culture.

Peugeot 207 Super 2000

Peugeot 207 Super 2000 is a real referance in its category, won a lot of national championships including France. Peugeot 207 has taken its place in podium, as triple first place winner in drivers' and manufacturers' championships of the Intercontinental Rally Challenge. The 207 S 2000 is still exhibiting a great character against its competitor manufacturers. Peugeot Sport has also developped the car to latest 2010 spects recently providing drivers with a great advantages for victory.

Majority of the works of Peugeot Sport to develop the 207 in performance is concentrating on the engine, but they are also working on the gearbox and the best gear ratios. They are also improving the transmission.

Many 280hp, 4 wheel drive Peugeot 207 Super 2000 cars are competing along with the Peugeot Sport Turkiye Team in 2010 IRC. Peugeot 207 Super 2000 is expected to get more prizes in 2010.

Peugeot Sport Turkiye Program Partners

Turkish Airlines the 4th largest airline company of Europe; is supporting the Peugeot Sport Turkiye program. Turkish Airlines; a member of Star Alliance is aiming to grow more in the coming 5 years owning a fleet of 196 airplanes. Turkish Airlines is also organizing the flights of the team.

Total; the official sponsor of Dakar Rally since 1991, is supporting Formula 1 since 1968 and supporting WRC (World Rally Championship) since 2001. Total is also racing in the Le Mans over 50 years. Total is participating in Le Mans since 2007 as the Peugeot-Total Team. Peugeot- total Team who participated in WRC (World Rally Championship) between 2001- 2005 has won the 2001 and 2002 manufacturers' title and the 2002 drivers' title. Total as of 2007 is supporting IRC rallyes as a partner of Peugeot Sport. Total Turkey has a distribution network of 500 gas stations and 7% market share. Total Oil Turkiye is supporting the Peugeot Sport Turkiye program as one of the leading brands in the fuel, mineral oil and LPG industry.

Another partner of the program is Ansell. Ansell Limited is a global leader in barrier protective products. With operations in the Americas, Europe and Asia, Ansell employs more than 11.000 people worldwide and holds leading positions in the natural latex and sythetic polymer glove markets. Ansell operates in three main business segments: Occupational Healthcare, supplying hand protection to the industrial market; Professional Healthcare, supplying surgical and examination gloves to the healthcare proffessionals and Consumer Healthcare' supplying consumer hand protection.

Tyre supplier of the Peugeot Sport Turkiye Program is Yokohama. Yokohama was founded in 1919 in Japan . Yokohama is the 6th largest tyre producer in turnover. Yokohama offers large product range such as segment B, SUV, truck, bus and work machinery. Yokohama is a worldwide preferred brand with the experience in high quality and polymer technologies. Yokohama is also known by the support given to motorsport events worldwide such as F3 grand Prix, FIA World Touring Car Championship (WTCC). Yokohama has been sponsoring IRC since 3 years but this will be the first year that Yokohama will follow the championship with a rally car on Yokohama tyres.

Gefco is the logistics supplier of Peugeot Sport Turkiye. Gefco has started operations in Turkey as one of the top 10 logistics and transportation companies of Europe, in 2002 and is a subsidiary of PSA Group. Gefco has offices and facilities in Istanbul, Bursa, Izmir, Izmit and Ankara and has 150 employees working. Gefco is offering transportation and integrated logistics services while combining the worldwide experience and power with local proficiency; in industries such as automotive, health, personal care products, electronics and textiles.

Peugeot Finance is a service Peugeot is providing for you to buy your vehicle in an easier way. Peugeot Finance is offering services with the values and high quality perception of the Peugeot brand. Peugeot Finance is servicing a wide range of costumers like personal costumers, free occupation holders, professionals, small and medium sized businesses and corporate companies. Peugeot Finance is supporting the Peugeot Sport Turkiye Program and also offering car rental and insurance services.

Peugeot Sport Turkiye Calendar

In the IRC Championship 7 rallies out of 12 count for points. Peugeot Sport Turkiye will participate in order Sardegna -Italy, Ypres-Belgium, Acores- Portugal, Madeira-Portugal, Barum-Czech Republic, San Remo-Italy and Rally of Scotland-UK.

Peugeot Sport Turkiye will start the rally season with the home event, WRC Rally of Turkey 15-18 of April in Istanbul.

-source: peugeot

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