SBRS: Conseco sweetens the pot with a Triple Crown

LAKEVILLE, Conn. May 15, 2001 -If it isn't enough that there is over $1 million dollars up for grabs to the drivers of the Barber Dodge Pro Series, in addition to the $300,000 allotted to the series champion, Conseco Risk Management has stepped up...

LAKEVILLE, Conn. May 15, 2001 -If it isn't enough that there is over $1 million dollars up for grabs to the drivers of the Barber Dodge Pro Series, in addition to the $300,000 allotted to the series champion, Conseco Risk Management has stepped up to offer another $25,000. The Barber Dodge Triple Crown Challenge offers to do just that. Should the same Barber Dodge driver win the Pro Series events at the Molson Indy Toronto, the Target Grand Prix of Chicago and the Honda Grand Prix of Monterey, that driver will earn an additional $20,000.

"We are pleased to announce our involvement with the Barber Dodge Triple Crown Challenge for the 2001 season. Each race will present the drivers with its own challenges, and the one that possesses the skill sets to conquer each of these unique tracks deserves to earn the title of triple crown champion. The Barber Dodge Pro Series has demonstrated that every driver in their series has the expertise to perform on all types of tracks, and so we expect the chase for this award to be closely fought all the way to the season finale at Laguna Seca", said Peter Ledwith, Director of Motorsports for Conseco Risk Management, Inc. (CRM).

The three venues were chosen because each covers three types of challenges that Barber Dodge Pro Series drivers will face over the course of the year in the form of a temporary street circuit, an oval and a permanent road course. As both Toronto and Chicago are new venues for the Barber Dodge Pro Series, both rookies and veterans alike will have the added challenge of having to learn the circuits.

"Together with Conseco's help we've taken a superb prize fund and made it even more enticing," said Jeremy Dale, Managing Director of the Barber Dodge Pro Series. "Conseco has been long-time supporters and partners of the Pro Series and we are enormously pleased at their involvement with this program."

"Adapting to change is a key element in all areas of business as well as motorsports. We at CRM are pleased to be able to recognize the driver that is best able to adapt themselves to these three demanding tracks" added Mike Wells, president and CEO of Conseco Risk Management.

-George Tamayo

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Series Other open wheel