PROBST MOTORSPORTS CLEANS UP WITH SIMPLY WOWÂ®! (NEW LENOX, IL) -- May 3, 2007 -- Probst Motorsports and Source Direct Holdings, Inc. agreed to enter into a long-term primary marketing partnership to advertise the SimplyWoWÂ® brand of household...
PROBST MOTORSPORTS CLEANS UP WITH SIMPLY WOW®!
(NEW LENOX, IL) -- May 3, 2007 -- Probst Motorsports and Source Direct Holdings, Inc. agreed to enter into a long-term primary marketing partnership to advertise the SimplyWoW® brand of household cleaning products and automotive detailing products. The agreement will start in the World Series of Off Road Racing (WSORR) for the 2007 season with Veteran driver Kevin Probst piloting the #99 Pro-2WD (full size truck) division entry and new teammates Jon Probst and George Schultz sharing driving duties of the new Nissan Frontier Pro-Light (mini-truck) division entry.
"We are very excited to debut the SimplyWoW® Off-Road Racing team at the inaugural WSORR event in Owatonna, MN in a few weeks. This agreement fits Source Direct's advertising direction and their product line is a perfect fit for all race fans. The long-term commitment we have together provides stability within the program to advance our common objectives as a team and marketing partner as well as starting a great partnership. The "WOW" factor will be shown on the track and off, and when people see how great this lineup of products performs, they will say "WOW," too! The "SimplyWoW®" cleaner and degreaser, "Odor Annihilator®", auto detailer "Tuff Buff®" and "Stain Pen®" have all been used in our collision repair shop and the results are remarkable. We look forward to bringing Simply Wow products to the winners circle and our fans," commented Kevin Probst.
The Pro-2WD Silverado and the Pro-Light Nissan Frontier will don the SimplyWoW® yellow and will be part of an extensive marketing campaign to grow the SimplyWoW® family. As the SimplyWoW® family grows, so will the Probst Motorsports entries. In 2008, the team will expand to a three-truck effort, with the addition of another Pro-Light entry for Jon and George to compete separately.
2007 goals for Team SimplyWoW® are straightforward. Kevin will vie for the Pro-2WD championship and Jon and George will seek podium finishes in the Pro-Light by the end of the season. Kevin's truck was new in 2006 has gone through some fine-tuning changes this off-season. The Pro-Light entry is new this season and will help to develop the UWeld Pro-Light chassis kit. Jon and George's goals will be to learn the Pro-Light class and get up to speed as soon as possible. Jon had his partial season debut in 2006 while George is returning to off-road after a six-year stint in the Mid-American Stock car series, finishing 2nd in 2006. Both trucks are utilizing new Fox Racing Shox and Toyo Tires to get the power to the ground.