CORR: Rookie of the Year sponsor renews

Indianapolis, Ind. (January 26, 2004)-Ed Cercek and Mike Irwin came to their first Championship Off Road Racing in 2001 with a pull-behind trailer and no team drivers. Three years later, Kumho supports fifteen drivers in all eight divisions of...

Indianapolis, Ind. (January 26, 2004)-Ed Cercek and Mike Irwin came to their first Championship Off Road Racing in 2001 with a pull-behind trailer and no team drivers. Three years later, Kumho supports fifteen drivers in all eight divisions of the CORR Lucas Oil Series.

Kumho rose from obscurity in the off-road racing world to a solidified brand-name. Kumho now brings a race support semi to each Championship Off Road Racing event throughout the Midwest.

"Our program has really grown in those three years," noted Ed Cercek. "From the first race at Fort Dodge (Iowa) where Mike Irwin and myself showed up with zero drivers and just a story to tell, to our present team of 15 drivers representing all eight classes within CORR. Being involved with CORR has done wonders for our brand recognition and overall sales in the upper Midwest, so the decision to get involved with CORR was the right one."

In 2003, Kumho Tires collected 7 wins, including a career-high three wins by Dan Vanden Heuvel (Pro-2). Keith Steele will be the first driver in the Stock division to race with Kumho Tires in 2004. Steve McCrossan (Pro-4), Chad Hord (Pro-Lite), Rodney VanEperen (Pro-Lite) and Shayne Pagles (Pro- Lite) are the other Kumho team members in the CORR Lucas Oil Pro Series.

In the Sportsman Divisions, 2001 Sportsman 2 champion Mike Oberg, Mike Savage (Sportsman 2), Scott Powell (Super Buggy), Ryan Mulder (Super Buggy), Steve Socha (Single Buggy), Adam Guberud (Single Buggy), Steve Oman (Light Buggy), Tracy Peebles (Light Buggy), and Mike Vanden Heuvel (Light Buggy) will join Steele in the Sportsman Divisions.

"The drivers love running our tires," said Cercek. "They took a chance by leaving some proven tire brands to come race with us, and we like to feel that they have benefited from the switch. Each year, our number of podium finishes continues to grow, and we have enjoyed several second-place and third-place finishes in the final point standings."

Kumho will also continue it's Rookie of the Year sponsorship, which it has held since 2001.

"The Rookie of the Year award gets Kumho more brand awareness through the added mentions on the television broadcasts," Cercek noted. "More importantly, it allows us to reward up and coming racers for their hard work and excellence attained on the track in their first year of racing. The Rookie of the Year award allows Kumho to give back a little something to the CORR drivers. These are the folks that put in all on the line each race weekend. Their hard work and effort is what makes the show go on."

The 2004 CORR Lucas Oil Series begins May 29-30 in Dresser, Wisconsin. For more information on the CORR Lucas Oil Series, visit www.corracing.com.

-corr-

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