FOR IMMEDIATE RELEASE
JOHNSON NAMED NHRA VICE PRESIDENT OF SALES GLENDORA, Calif. -- Steve Johnson, former vice president of AlliedSignal, will become vice president of sales for NHRA effective Nov. 1, NHRA President Dallas Gardner announced. Johnson, 38, comes to the National Hot Rod Association after serving as vice president of national accounts, North America, for AlliedSignal Automotive Aftermarket since 1996. Johnson will be responsible for all facets of NHRA sales, including event and corporate sponsorship and new business development. "I'm thrilled to join NHRA, as there is tremendous growth potential for this sport," Johnson said. "I look forward to helping existing and potential business partners reach and exceed their sales goals through innovative alliances with NHRA and its racers. NHRA Drag Racing is one of the most exciting sports today, and I'm enthusiastic about the chance to help it become a more powerful force for business." Johnson comes to NHRA after a distinguished sales career with AlliedSignal, the Master Lock Company and Black & Decker. As vice president of national accounts, North America, for AlliedSignal, Johnson was responsible for leading the national-account sales effort in the United States and Canada, including retail, traditional and special-market sales. AlliedSignal is a vigorous, longtime sponsor of NHRA Winston Drag Racing, as the company sponsors the Fram Nationals and the Autolite Nationals and is an NHRA major contingency sponsor at all 22 national events. Johnson was vice president of national account sales at Master Lock from 1990-96. He was responsible for developing and increasing sales to major accounts, and for developing and strengthening the sales infrastructure within the company. At Black & Decker, Johnson was director of sales from 1984-90. "NHRA has gone through a period of unprecedented growth over the last five years, but the opportunities of the future are almost limitless," Gardner said. "Steve Johnson will be a key player to help us attain the next level. His background, experience and performance record stack up perfectly to the challenges ahead. We are delighted that Steve has made the decision to become a part of the NHRA family." Johnson, a Philadelphia native, received a bachelor of science degree in advertising from the University of Kansas in 1983. He and his wife, Cheryl, have two sons, Chase, 9, and Alex, 6.