MILLER BREWING CO. CONCLUDES 11-YEAR RELATIONSHIP WITH DON PRUDHOMME RACING AND NHRA AT END OF 2006 SEASON SNAKE RACING EXPLORING SPONSORSHIP OPTIONS FOR DRIVER LARRY DIXON AND CHAMPIONSHIP NHRA TOP FUEL TEAM VISTA, CA (May 25, 2006) -- ...
MILLER BREWING CO. CONCLUDES 11-YEAR RELATIONSHIP WITH DON PRUDHOMME RACING AND NHRA AT END OF 2006 SEASON
SNAKE RACING EXPLORING SPONSORSHIP OPTIONS FOR DRIVER LARRY DIXON AND CHAMPIONSHIP NHRA TOP FUEL TEAM
VISTA, CA (May 25, 2006) -- Having enjoyed one of the longest running sponsorships in the history of NHRA Drag Racing, Don Prudhomme Racing announced today that Miller Brewing Company will not return as the primary sponsor of two-time NHRA Top Fuel Champion driver Larry Dixon and Don Prudhomme Racing's Miller Lite dragster upon the conclusion of the 2006 season.
Don Prudhomme's Snake Racing team is currently exploring potential primary sponsorship partners for the 2007 NHRA season and beyond.
"Our time with Miller has been very productive and enjoyable and I would like to thank everyone at Miller, from the folks in Milwaukee to the many distributors that have supported Larry and our team through the years," said Team Owner and President, Don Prudhomme. "Snake Racing has always prided itself in representing our sponsors in a professional, responsible and successful way, both on and off the race track. I believe we have done an excellent job on behalf of Miller Brewing Company, not only in our numerous race wins and championships, but in helping increase excitement, visibility and product sales for Miller over the past decade."
Jackie Woodward, Miller's vice president of programming, media and marketing assets, said this was a difficult but necessary decision as the company strives to make the most effective use of its marketing expenditures.
"We want to thank Don Prudhomme, Larry Dixon and the entire Prudhomme Racing team for being such great partners and brand representatives over the past 11 years," Woodward said. "It's been an honor to be associated with them -- including NHRA Top Fuel championships in 2002 and 2003 -- and we look forward to celebrating several successes on the track together during the rest of this season."
The 11-year partnership between Miller Brewing Company and Don Prudhomme Racing began in 1995 with great success as Dixon burst on to the scene, winning four races including the prestigious U.S. Nationals at Indianapolis, en route to NHRA Rookie of the Year honors. Dixon also became only the third rookie in history to win the lucrative $100,000 Budweiser Shootout, while setting national elapsed time records and recording a third-place finish in the season point standings in his inaugural campaign.
Since that time, Dixon has become one of the most successful and popular drivers to ever compete in the NHRA POWERade Series. In addition to his back-to-back world championships in 2002 and 2003, Dixon has collected an impressive total of 38 Top Fuel victories to rank No. 3 all-time and owns the most race wins among active Top Fuel drivers. He has earned a total of three U.S. Nationals titles (1995, 2001 and 2005), which is widely recognized as NHRA's most significant race. Impressively, the veteran driver has never finished outside of the top-10 point standings at any point of his career.
Dixon is also on the verge of achieving even more NHRA milestones. He is just one victory shy of tying Kenny Bernstein for the second-most Top Fuel wins in NHRA history, while needing 14 more wins to tie Joe Amato for the most career wins in the Top Fuel category.
Don Prudhomme Snake Racing is headquartered in Vista, Calif., with a second shop -- Don Prudhomme Racing, Brownsburg, Ind. -- serving as the base for racing operations. Drivers Larry Dixon and Tommy Johnson Jr. complete the roster of Don Prudhomme Racing drivers and proudly represent such racing partners as Miller Brewing Co., U.S. Smokeless Tobacco Co., Lucas Oil Products, Chevrolet, Raybestos, Summit Racing Equipment, B&M Racing and Performance Products, and SPY Optic.