CENTURY 21 ADDS A LISTING FOR THE NHRA Real Estate Leader inks top Pro Stock driver Tom Martino to a two-year deal
Parsippany, N.J., December 7, 1998 - Century 21 Real Estate Corporation has entered into the fast-paced world of the National Hot Rod Association's (NHRA) Winston Drag Racing Series. Today Century 21 Real Estate Corporation announced their sponsorship of Pro Stock standout Tom Martino. The two-year deal is part of a comprehensive marketing program, details of which shall be presented at the season-opening Chief Auto Parts Winternationals next January in Pomona, California.
"The CENTURY 21( System is recognized as both a leader and a pioneer in the real estate industry, and we see our involvement in racing as a key component in increasing our visibility and market share," said Steve Savino, Senior Vice President of Marketing, Products and Services for the Century 21 Real Estate Corporation. "We are currently finalizing our plans in what we believe will be a very dynamic marketing effort in both the real estate and motorsports arenas."
Martino, 40, of Farmingdale, New Jersey, will be entering his fourth season of competition in the NHRA's Pro Stock division. Acknowledged as one of the best drivers in the sport, he has accumulated three national event wins in seven final round appearances. In each of his first three seasons he has finished in the Top Ten in the Winston season's points standings, and won the coveted Slick 50 Performer of the Year award in 1997 by leading all NHRA professional categories with five hole-shot victories. Martino will join forces once again with veteran crew chief Tom Kling as they renew their quest for the national championship in 1999.
"The entire Martino Racing team is both honored and excited to be associated with a top organization like the CENTURY 21( System," stated Martino. "We're looking forward to working with everyone at Century 21 Real Estate Corporation and helping them grow their business. At the races, I'd like to give them an exclusive listing on one very valuable piece of property - the NHRA's winner's circle!"