NHRA EXTENDS K&N HORSEPOWER CHALLENGE CONTRACT GLENDORA, Calif. (Jan. 28, 2010) -- NHRA announced today it has signed a contract extension with K&N Engineering, Inc., locking in the company's sponsorship of the popular K&N Horsepower Challenge,...
NHRA EXTENDS K&N HORSEPOWER CHALLENGE CONTRACT
GLENDORA, Calif. (Jan. 28, 2010) -- NHRA announced today it has signed a contract extension with K&N Engineering, Inc., locking in the company's sponsorship of the popular K&N Horsepower Challenge, a lucrative bonus event for Pro Stock competitors, through the 2012 event.
The K&N Horsepower Challenge is a special race-within-a-race bonus program for the top Pro Stock drivers in the NHRA Full Throttle Drag Racing Series. The K&N Horsepower Challenge is contested during the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio. The race features a special elimination pairing with eight Pro Stock drivers in the field, including seven who accumulate the most points in qualifying during the 23-race Challenge series, and one driver who is selected to the starting lineup for the event via a special fan vote.
As part of the K&N Horsepower Challenge, K&N will conduct a fan promotion during the running of the series and will present a new Harley-Davidson motorcycle to a lucky fan during the finals of the K&N Horsepower Challenge. In the promotion, eight lucky fans will receive a once-in-a-lifetime trip to Summit Racing Equipment Motorsports Park for the event, where one fan will be selected as the winner of the Harley-Davidson motorcycle. Each finalist will be paired with a K&N Horsepower Challenge driver during pre-race ceremonies and will be introduced on stage with the driver.
"We are pleased to extend the sponsorship of this important bonus event for Pro Stock racers with our friends at K&N Engineering," said Gary Darcy, senior vice president of sales and marketing, NHRA. "The K&N Horsepower Challenge certainly brings an increased level of excitement to the NHRA Summit Racing Equipment NHRA Nationals."
The winner of the K&N Horsepower Challenge will earn $50,000, and the runner-up will earn $10,000. The two semifinalists will earn $3,000 each, while the four first-round finishers will receive $2,500 each.
"K&N is committed to making the Horsepower Challenge the premier Pro Stock event at Summit Racing Equipment Motorsports Park," said Steve Williams, vice president, K&N Engineering. "This year we are paring up eight lucky fans with the top eight drivers for a chance to win a Harley-Davidson Street Bob motorcycle, all they have to do is go to KNfilters.com, vote for their favorite driver and register to win."
The K&N Horsepower Challenge features an overall purse of $145,000. In addition to the $76,000 K&N Horsepower Challenge, K&N also will award $69,000 in qualifying bonuses to quick Pro Stock qualifiers throughout the K&N Horsepower Challenge series. Low qualifiers earn $3,000 at each of the 23 events in the Challenge series.
Last season Jeg Coughlin claimed his third title in the prestigious race-within-a-race bonus event. Other past winners of the K&N Horsepower Challenge include Greg Anderson, Dave Connolly, Kurt Johnson, Warren Johnson, Darrell Alderman, Larry Morgan, Jim Yates, Bruce Allen and Bob Glidden.
K&N Engineering has been a major NHRA contingency sponsor for many years and has been the title sponsor for several NHRA national events in the past.