O'REILLY AUTO PARTS ADDS TO ITS STABLE OF NHRA TITLE SPONSORSHIP WITH ENTITLEMENT OF PRESTIGIOUS WINTERNATIONALS GLENDORA, Calif. (Nov. 15, 2008) -- O'Reilly Auto Parts, one of the largest specialty retailers of automotive aftermarket parts, ...
O'REILLY AUTO PARTS ADDS TO ITS STABLE OF NHRA TITLE SPONSORSHIP WITH ENTITLEMENT OF PRESTIGIOUS WINTERNATIONALS
GLENDORA, Calif. (Nov. 15, 2008) -- O'Reilly Auto Parts, one of the largest specialty retailers of automotive aftermarket parts, has leveraged its recent acquisition of Checker, Schuck's, Kragen and Murray's to strengthen its complement of NHRA title sponsorships.
Beginning in 2009, the rapidly expanding company will be the title sponsor of the Kragen O'Reilly NHRA Winternationals (in Pomona, Feb. 5-8).
"As we transition into the exciting new era of NHRA Full Throttle Series drag racing beginning in 2009, we are pleased to expand O'Reilly Auto Parts' involvement with NHRA through their entitlement of our season-opener and one of the most storied events on the tour," said NHRA senior vice president, sales & marketing, Gary Darcy.
The Kragen O'Reilly NHRA Winternationals, NHRA's traditional season-opening race, will be held at the Southern California home of drag racing, Auto Club Raceway at Pomona, and will mark the official start of the NHRA Full Throttle Drag Racing Series era.
It will mark the 49th running of the Winternationals, the second longest tenured event on the NHRA Full Throttle Series behind only the U.S. Nationals, which will be run for the 55th time in 2009.
"We are excited to continue and expand our great relationship with NHRA" said Doug Ruble, vice president of marketing and advertising for O'Reilly Auto Parts. "As NHRA continues to build its profile and extend its reach in the motorsports community, we want to maintain our status as a major corporate presence. As our past marketing initiatives have demonstrated, NHRA is a perfect place for our company to do business."
In addition, O'Reilly continues its existing title sponsorships in Dallas (O'Reilly Super Start Batteries NHRA Fall Nationals), Topeka (O'Reilly NHRA Summer Nationals), St. Louis (O'Reilly NHRA Midwest Nationals), Houston (O'Reilly NHRA Spring Nationals) and Memphis (O'Reilly NHRA Mid-South Nationals), bringing the total number of races it sponsors to six.
About O'Reilly Auto Parts
O'Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the Company operated 3,277 stores in 38 states as of September 30, 2008.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, and the NHRA Street Legal Drags presented by AAA. The NHRA also offers the O'Reilly Auto Parts Jr. Drag Racing League for youth ages 8 to 17.