Cooper Tire to Sponsor Saturn Motorsports Racing Program Findlay, Ohio, APRIL 5, 2004 - Cooper Tire & Rubber Company (NYSE:CTB) and its subsidiary Mickey Thompson Performance Tires and Wheels, has announced a new sponsorship and supply agreement...
Cooper Tire to Sponsor Saturn Motorsports Racing Program
Findlay, Ohio, APRIL 5, 2004 - Cooper Tire & Rubber Company (NYSE:CTB) and its subsidiary Mickey Thompson Performance Tires and Wheels, has announced a new sponsorship and supply agreement with Saturn Motorsports. The multi-faceted arrangement positions Cooper Tire as a major associate sponsor of the Saturn Motorsports Pro FWD Ion, driven by three-time world champion and current NHRA point's leader, Lisa Kubo. Additionally, Cooper Tire will also title sponsor a Saturn Motorsports tuner car slated to compete later this year in Sport FWD.
Besides the sponsorships, which will play a major role in promoting the new Cooper Zeon family of tires and wheels, the deal includes an exclusive supply arrangement to provide Saturn Motorsports with Cooper Zeon tire and wheel packages which will be distributed to Saturn retailers nationwide as part of their performance parts program.
Mickey Thompson Tires' racing affiliation with Saturn Motorsports director, Jim Epler, during his 12-year Fuel Funny Car career, helped open the door to the Saturn sponsorship. According to Ken Warner, Mickey Thompson's vice president of sales and marketing, this new affiliation ties very nicely into the new Cooper Tire motorsports program.
"This is a great example of taking a motorsports program to the street," stated Warner. "We look forward to cross-promoting our brands with the Saturn Motorsports team to bring our products to performance minded consumers."
Cooper Tire's acquisition of Mickey Thompson Performance Tires last year and their past acquisition of Avon Tyres, UK, including the racing division, led to the development of the Cooper Tire motorsports group. The Cooper Tire motorsports group has a fleet of tractor trailer rigs that attend race events nationwide promoting the Cooper, Mickey Thompson and Avon racing tire brands while providing trackside service.
"We're extremely excited to have Cooper Tire come onboard with Saturn Motorsports," said Jim Epler. "The Zeon branded wheels and tires are a perfect fit for our Saturn retail network and we look forward to showcasing their products on the quickest and fastest Saturn's in the world."