O'Reilly Auto Parts to sponsor NHRA Fall Nationals

TEXAS MOTORPLEX FALL NATIONALS TO BE SPONSORED BY O'REILLY GLENDORA, Calif. -- O'Reilly Auto Parts has reached a multi-year agreement with the National Hot Rod Association to sponsor the NHRA Fall Nationals at the Texas Motorplex, NHRA...

TEXAS MOTORPLEX FALL NATIONALS TO BE SPONSORED BY O'REILLY

GLENDORA, Calif. -- O'Reilly Auto Parts has reached a multi-year agreement with the National Hot Rod Association to sponsor the NHRA Fall Nationals at the Texas Motorplex, NHRA President Dallas Gardner announced. The 14th annual O'Reilly Fall Nationals is scheduled for Oct. 21-24 at the Texas Motorplex, a state-of-the-art quarter-mile facility located in Ennis, Texas, just outside Dallas. The race is the 20th of 22 events in the $40-million NHRA Winston Drag Racing Series in 1999. "O'Reilly Auto Parts is thrilled to become the title sponsor of the O'Reilly Fall Nationals in Dallas," said Ron Byerly, vice president of advertising and marketing for O'Reilly Auto Parts. "We plan to do a lot of expansion in the Dallas market in the future and being associated with this great event is a major part of our plan. We had tremendous response from our customers following our involvement as a presenting sponsor for the Revell Nationals at the Texas Motorplex in 1998. That event really helped to propel us in the marketplace and we're excited to be on board as the title sponsor of the O'Reilly Fall Nationals and look forward to a great future with the NHRA and the Texas Motorplex." It is the second NHRA event-title sponsorship for O'Reilly Auto Parts. The company also sponsors the O'Reilly Nationals presented by Pennzoil at Houston Raceway Park in early April, and is a presenting sponsor for the late April Castrol Nationals, also at the Motorplex. "O'Reilly Auto Parts and the Texas Motorplex have expanded their relationship to include sponsorship of our cornerstone event beginning in 1999," said Ryan Haas, Texas Motorplex general manager. "Throughout 1998 O'Reilly Auto Parts continually increased their involvement with the Texas Motorplex at every level as part of our expanding racing program. We feel that our combined marketing capabilities will continue the growth pattern of the O'Reilly Fall Nationals into 1999 and beyond." O'Reilly Auto Parts started its involvement with NHRA Winston Drag Racing in 1998 by becoming the presenting sponsor for national events at Houston Raceway Park and the Texas Motorplex. "It's gratifying to see a company with an aggressive marketing approach like O'Reilly Auto Parts significantly expand their presence in the NHRA Winston Drag Racing Series," said Gardner. "We think O'Reilly's increased commitment will attract new fans to the sport and help the NHRA Fall Nationals at Texas Motorplex remain one of the premier races on the NHRA schedule."

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