No Fear Joins Forces with Prudhomme Racing

VISTA, CA (March 31) - No Fear, one of the leading manufacturers of young men's sportswear and casual clothing, has increased its partnership with Don Prudhomme Racing, allowing the race team to become the exclusive distributor for the clothing...

VISTA, CA (March 31) - No Fear, one of the leading manufacturers of young men's sportswear and casual clothing, has increased its partnership with Don Prudhomme Racing, allowing the race team to become the exclusive distributor for the clothing line on the National Hot Rod Association's Winston Drag Racing Series for the year 2000, Prudhomme Racing General Manager, Cory Watkins announced today.

Drivers competing in the 21 remaining NHRA events this season, as well drag racing fans in attendance, will have the opportunity to purchase a wide variety of merchandise ranging from the Driving Force line of fire resistant gloves and footwear, to casual apparel.

"This agreement shows that No Fear and Don Prudhomme Racing have a real relationship both on and off the racetrack," said No Fear Vice President of Communications and Marketing, Jim Hancock. "It makes great sense for us to increase our involvement with Don Prudhomme, a true icon in the sport of drag racing, while making our Driving Force line more available to our target audience found at the racetrack."

No Fear first began its involvement with Prudhomme Racing in 1998 when it entered into a personal services agreement with Larry Dixon, driver of the Miller Lite Top Fuel Dragster. The clothing manufacturer now outfits Dixon in driving gloves and shoes, while the Miller Lite Team also wears No Fear clothing while working on the 6,000 horsepower racecar.

"Larry began wearing No Fear clothing along time ago, and now it is nice to have them involved with the whole team," said Prudhomme. "They are based in Carlsbad, right next to our shop in Vista - basically our next door neighbor - and that makes it extra nice. But maybe the neatest thing about them is their unbelievable clothing. I am just really happy to be carrying around No Fear in our merchandise trailer."

No Fear's line of Driving Force items will make their debut in the Snake Racing Souvenir Trailer when the NHRA Winston Drag Racing Series returns to action April 6-9 at the Inaugural Summitracing.com Nationals at Las Vegas Motor Speedway.

- www.snakeracing.com -

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Series NHRA
Drivers Larry Dixon , Don Prudhomme