FOR IMMEDIATE RELEASE Contact: NHRA Communications (818) 914-4761 NHRA PACIFIC DIVISION DIRECTOR TAKES NEW ROLE; REPLACEMENT NAMED GLENDORA, Calif. -- NHRA Pacific Division Director Ned Walliser has moved to the position of ...
FOR IMMEDIATE RELEASE
Contact: NHRA Communications (818) 914-4761
NHRA PACIFIC DIVISION DIRECTOR TAKES NEW ROLE; REPLACEMENT NAMED
GLENDORA, Calif. -- NHRA Pacific Division Director Ned Walliser has moved to the position of director of industry relations, while Glen Cromwell has been named to replace Walliser as division director, NHRA President Dallas Gardner announced. Walliser will assist Cromwell, who started with NHRA on April 14, with the transition to his new role until mid-May. Walliser then will assume full duties as director of industry relations. In his new role, Walliser will be responsible for all facets of industry sponsor programs. He will work with major American automotive manufacturers, NHRA Major Contingency sponsors and participants in the Manufacturers' Midway program. He also will develop new programs for existing and potential sponsors and work to improve communication with all sponsors. "I'm very excited to get started in this new role," Walliser said. "I'm looking forward to working in a hands-on fashion with all automotive manufacturers and NHRA sponsors in an effort to enhance our existing programs and develop new, mutually-beneficial programs. I also want to show potential sponsors the many opportunities that NHRA offers." Walliser, 28, joined NHRA as Pacific Division director in November 1994. He came to NHRA after a successful management career with SRO Motorsports. "Ned is the perfect match to direct this program," said Gary Cain, NHRA senior vice president of marketing and sales. "He has developed strong ties with competitors and sponsors on the divisional level, and those skills, combined with his enthusiasm, will be valuable as he builds relationships with our current and future industry sponsors." Cromwell will oversee the competition at the 20 NHRA-member facilities in the Pacific Division, also known as Division 7. Pacific Division tracks are located in Arizona, California, Hawaii, Nevada, Utah and Mexico. Division directors serve as general managers of NHRA activity in a specific geographic region of North America. Some of their many responsibilities include coordination of Sears Craftsman E.T. Racing Series and NHRA Federal-Mogul Drag Racing Series events, development of new racetrack activity, and consultation with track operators at all NHRA-member facilities in their division. "I'm really excited to join a company with the history, tradition and prestige of NHRA," Cromwell said. "I look forward to the challenge of maintaining the high standards that the Pacific Division has become known for, and I want to work with competitors, track operators and sponsors to develop programs that will help all of us." Cromwell, 31, has extensive background in motorsports event management. He worked for PACE Motor Sports, a Chicago-based company, in a variety of roles from 1992-97. He served as director of bookings since 1996, finding new facilities and negotiating facility contracts for major indoor motorsports events throughout the United States, including AMA Supercross races. During his tenure at PACE, Cromwell also served as event director, sales manager and promotions manager. While fulfilling those roles, he was responsible for advertising buying, ticket coordination, public relations, marketing, event organization and personnel matters. "Glen's knowledge in promoting, organizing and creating motorsports events will ensure continued success in the Pacific Division," said Graham Light, NHRA senior vice president of racing operations. "He brings good perspective on a number of issues and is well-qualified to take a management role at NHRA." Cromwell, a native of E. Lansing, Mich., graduated from Ferris State University in 1989 with a bachelor's degree in business administration. He is single and lives in Newport Beach, Calif. -30-
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