CASTROL BACKS FORCE FOR 24TH SEASON; CASTROL EXPANDS GLOBAL MARKETING WITH J.F.R., WORLD CUP SOCCER
WAYNE, N.J. -- Last June, Castrol Global Lubricants announced an exciting new partnership signed with FIFA to be a Primary sponsor for the 2010 and 2014 World Cup soccer championships.
As part of that program, Castrol also announced its renewed commitment to its global motorsports activities, the cornerstone of its technological leadership strategy in global lubricants.
This global motorsports strategy, activated in multiple racing venues around the world with many of Castrol's key strategic business partners, will continue to be showcased in North America through the company's 24-year relationship with John Force Racing, Inc.
That relationship, which now includes primary sponsorship on both John and Ashley Force's Fuel Funny Cars in the NHRA Full Throttle Drag Racing Series, will enter its 24th year in 2009. In addition to primary support to John and Ashley, Castrol will continue to provide secondary/associate sponsorship support to Robert Hight, Mike Neff, Britney Force and Courtney Force
In addition, Castrol will be realigning its activation support of John Force Racing in programs to be announced prior to the 2009 season.
That realignment will result in the curtailing of Castrol's NHRA contingency program sponsorship and the elimination of Castrol's at-track interactive Midway program.
Castrol is proud of the fact that with JFR it maintains one of the longest-running global sponsorship partnerships in motorsports history.
"We're very excited about beginning our 24th season in the Full Throttle NHRA series while remaining the major sponsor of John Force Racing," said Lori Anne Gola, Assistant Sponsorship Manager for Castrol "We'll have some exciting new announcements about our JFR sponsorship in the next few weeks."