John Force Racing adds Densham sponsor

DENSHAM FLIES ASOM TEQUILA COLORS AT FIREBIRD (PHOENIX, AZ) February 20, 2009 --- AsomBroso Tequila, in association with Affliction Clothing, is pleased to announce the sponsorship of popular veteran driver, Gary Densham and his nitro funny car...

DENSHAM FLIES ASOM TEQUILA COLORS AT FIREBIRD

(PHOENIX, AZ) February 20, 2009 --- AsomBroso Tequila, in association with Affliction Clothing, is pleased to announce the sponsorship of popular veteran driver, Gary Densham and his nitro funny car team beginning with the 2009 Lucas Slick Mist NHRA Nationals at Firebird International Raceway.

"The sponsorship of Gary's Funny Car is a great way to expose my high-end brand of tequila to a select audience. I'm also a fan, so it allows me to combine my passion for tequila with my passion for racing," explains Ricardo Gamarra, founder of AsomBroso Tequila. "Plus, I'm friends with the folks at Affliction Clothing, so I was able to convince them to join me in helping to sponsor Gary's effort."

Today at Firebird International Raceway, the Asom Tequila flat black and pink funny car was unveiled and drew quite a crowd. Upon seeing the fans' reaction Gamarra explained more about how the deal came together.

"I received a call from my friend, Craig Hoelzel with John Force Racing, about helping out Gary Densham this weekend. I wanted to come to the race anyway and it worked out to be a great opportunity for exposure for Asom Tequila. We added some tracking software to our website so we can measure the exposure. If we pull good numbers I am here to stay. We are in forty-two states now so the national exposure we can get is the perfect medium for us," said Gamarra.

"We are also helping to expose and support the Danny Fund, a melanoma charity fund started in memory of Danny Federici, former member of Bruce Springsteen's famous E Street band, by his son Jason to fund research and raise awareness of melanoma cancer. Jason Federici is the Director of Design for AsomBroso Tequila," advises Ricardo, "so this charity is close to our hearts."

-credit: jfr

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About this article
Series NHRA
Drivers John Force , Gary Densham