Force hires communication team

FORCE HIRES E.W. COMMUNICATIONS TO SUPPORT HIGHT, DAUGHTERS YORBA LINDA, Calif. -- John Force, the 13-time NHRA Funny Car Champion, announced Wednesday that he has retained EW Communications, Inc., to assist with public relations and publicity...

FORCE HIRES E.W. COMMUNICATIONS TO SUPPORT HIGHT, DAUGHTERS

YORBA LINDA, Calif. -- John Force, the 13-time NHRA Funny Car Champion, announced Wednesday that he has retained EW Communications, Inc., to assist with public relations and publicity support for his expanding race team.

The Texas-based company will focus its efforts primarily on promoting the career of 2005 NHRA Rookie-of-the-Year Robert Hight, driver of the Automobile Club of Southern California Ford Funny Car. The company also will work with Force's two youngest daughters, Brittany and Courtney, who begin their second seasons in Super Comp.

Bringing EW Communications on line to work cooperatively with Mandie Yorio and Dave Densmore is the latest in a series of moves designed, Force said, "to provide the necessary support" for his Next Generation initiative.

Yorio is the on-site PR representative for 23-year-old Ashley Force. Densmore is the public relations coordinator for BP Lubricants' Castrol brand, the major sponsor of three John Force Racing entries and a major associate on the others,

The Next Generation initiative includes drivers Hight, 36, Eric Medlen, 32, Ashley, Brittany and Courtney Force, current crew chief Jimmy Prock and crew chiefs-in-training Dean Antonelli, Jason Morton and Eric Lane.

Drag racing's biggest winner with 119 tour victories, Force earlier announced the formation of an in-house sports marketing group composed of Kelly Antonelli, David Arritt, Craig Hoelzel and Chad Light for which EW Communications also will provide support.

EW Communications is a full-service marketing and communications company with experience in sports promotions both inside and outside of motor racing. In addition to drag racing, the company has promoted soccer matches, boat races, basketball and football All-Star games and special awards including The Heisman Trophy.

The founder of EW Communications, Elon Werner, presently is the Director of Communications for Beckett Media, which distributes 14 different titles to the collectibles market. He previously was the Public Relations Director for the Texas Motorplex in Ennis, Texas.

Hight, a former crewman on Force's national record-holding Castrol GTX Funny Car, is one of the brightest young stars on the NHRA POWERade tour. Last season, as a true rookie, one with no previous competitive experience in any form of racing, he won two races, was runner-up in two others, claimed a category-best six No. 1 qualifying awards and briefly led the POWERade driving standings.

The former trapshooting champion began the current campaign by winning the season-opening CARQUEST Winternationals at Pomona, Calif.

Brittany Force, 19, and Courtney Force, 17, this year again will drive 180-mile-an-hour Super Comp dragsters for primary sponsor Brand Source. Their efforts and those of Ashley Force, who will drive the Castrol dragster in pursuit of the national championship in the Top Alcohol division, will be the focus of Driving Force, a new reality series that will debut this summer on A&E Network.

-www.johnforceracing.com-

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Series NHRA
Drivers John Force , Ashley Force , Robert Hight , Courtney Force , Brittany Force