GLENDORA, Calif. (May 29, 2007) -- ProCare Rx, a premier pharmacy benefit management company, has signed an agreement with NHRA to become the title sponsor of the NHRA POWERade Drag Racing Series event at historic Old Bridge Township Raceway Park...
GLENDORA, Calif. (May 29, 2007) -- ProCare Rx, a premier pharmacy benefit management company, has signed an agreement with NHRA to become the title sponsor of the NHRA POWERade Drag Racing Series event at historic Old Bridge Township Raceway Park in Englishtown, N.J., NHRA officials announced today.
The 38th annual ProCare Rx NHRA SuperNationals presented by R2B2 Motors, June 21-24, is the 10th of 23 events in the NHRA POWERade Drag Racing Series. The event, which will be televised by ESPN2 and ESPN2 HD, will be a critical race for NHRA teams in pursuit of a top eight points position in the NHRA POWERade Countdown to the Championship.
"ProCare Rx is proud to become the title sponsor of an NHRA event with such history and tradition," said Roger Burgess, chairman and CEO of ProCare Rx. "Traditionally, our company has marketed directly to businesses so the opportunity to partner with NHRA and showcase our brands to the New York and New Jersey markets is something we could not pass up.
"NHRA offers the best of both worlds for companies -- an environment that's friendly for business to business relationship building as well as the unique fan accessibility and the multiple opportunities for sponsors on-site to reach this loyal, passionate, and growing fan base."
The event sponsorship is the first involvement in NHRA for ProCare Rx.
"We are pleased to welcome ProCare Rx into our family of national event title sponsors in the NHRA POWERade Drag Racing Series," said Gary Darcy, senior vice president of sales and marketing, NHRA. "As NHRA continues to welcome more non-traditional sponsors into the sport, we look forward to a mutually rewarding relationship with ProCare Rx as the title sponsor of the high-profile NHRA POWERade Series event at Englishtown."
Tickets are available for the ProCare Rx NHRA SuperNationals presented by R2B2 Motors. For more information, call (732) 446-7800, or purchase tickets online at racewaypark.com or ticketmaster.com.
ProCare Rx was founded by Roger and Barbara Burgess in 1988 to provide prescription drug claims processing, clinical services and support for any organization that provides a Prescription Drug Benefit to its employees or members. Clients include self-insured businesses, unions, hospices, worker compensation plans, local and county governments, health maintenance organizations, associations and other insurance plans. Today, after almost 20 years in business, ProCare Rx is one of the largest privately held Pharmacy Benefit Managers (PBM) and administrators in the United States, experiencing 19 straight years of continual growth. The company works with pharmacies and prescription drug manufacturers to ensure that clients save money while managing the health of their members thru the application of innovative technologies and population health services directed to all members, with focus on those with chronic conditions. For more information, contact Barbara Watson at 678-248-3101 or visit the web site at www.procarerx.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. NHRA has 80,000 racers and members nationwide and 140 member tracks. NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. NHRA develops the stars of tomorrow by offering the Lucas Oil Drag Racing Series, Xplod Sport Compact Racing Series, NHRA Summit Racing Series and the Street Legal Drags presented by AAA. NHRA also offers the O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.