Don Schumacher to speak on the business of auto racing at Sardi's May 13. NEW YORK CITY (April 25, 2003) -- Don Schumacher, owner of Don Schumacher Racing, the largest NHRA pro racing team in the 2003 NHRA POWERade Drag Racing Series, will speak...
Don Schumacher to speak on the business of auto racing at Sardi's May 13.
NEW YORK CITY (April 25, 2003) -- Don Schumacher, owner of Don Schumacher Racing, the largest NHRA pro racing team in the 2003 NHRA POWERade Drag Racing Series, will speak at a monthly luncheon of the Madison Avenue Sports Car Driving and Chowder Society at the famed Sardi's Restaurant in New York City on Tuesday, May 13.
Schumacher, a successful business owner since 1975 and a multiple NHRA team owner since 2001, will speak on the subject of "the business of automobile racing." He will discuss the strategic planning required in order to introduce new and diverse companies into the high-powered arena of NHRA drag-racing and how his organization has provided his team sponsors a valuable return for their investment. Sponsors this season of the Don Schumacher Racing team include Matco Tools, Oakley, U.S. Army and Dodge, along with a number of associate and product sponsors.
A former drag-racer himself and a resident of Chicago, Don Schumacher owns Schumacher Electric, the world's foremost manufacturer of battery chargers with numerous additional product lines including Schumacher Electric Welders in widespread distribution. More than 900 employees work in the four Schumacher Electric Corporation manufacturing facilities located in Mt. Prospect and Hoopeston, Ill., Rensselaer, Ind., and Brownsville, Texas, with additional offshore resources.
The Schumacher Racing driver lineup includes two-time U.S. Nationals champion Whit Bazemore, three-time Top Fuel champion Gary Scelzi (now full time in a Funny Car), 1999 NHRA Rookie of the Year Scotty Cannon, and Schumacher's son, Tony Schumacher, the 1999 Top Fuel champion.
The Madison Avenue Sports Car Driving and Chowder Society was founded in 1957, and has been meeting at Sardi's restaurant for lunch each month ever since. Known familiarly as "Chowder," membership is comprised primarily of media -- magazine, newspaper, television, radio, advertising and public relations/communications professionals -- who are involved in the automotive scene, either as a vocation or an avocation.
The luncheon meeting begins at 12 noon and costs $29 per person for non-media.
Sardi's is located at 234 W. 44th St., New York, N.Y., 212-221-8440.