MATCO TOOLS TO PURSUE NHRA TOP FUEL CHAMPIONSHIP IN 2007 Joins David Powers Motorsports in Full-Season, Two-Car Effort STOW, Ohio -- (September 1, 2006) -- Matco Tools will provide primary sponsorship to a 2007 Top Fuel dragster effort in the...
MATCO TOOLS TO PURSUE NHRA TOP FUEL CHAMPIONSHIP IN 2007
Joins David Powers Motorsports in Full-Season, Two-Car Effort
STOW, Ohio -- (September 1, 2006) -- Matco Tools will provide primary sponsorship to a 2007 Top Fuel dragster effort in the NHRA POWERade Drag Racing Series, it was announced today.
A leading manufacturer and distributor of quality professional automotive equipment, tools and toolboxes, Matco Tools will add a second team to the David Powers Motorsports stable, which currently fields a winning, Top Fuel entry driven by Rod 'Hot Rod' Fuller.
Matco Tools will provide primary sponsorship to a new David Powers Motorsports entry as well as major associate billing on Fuller's machine. The team is owned by Houston businessman and veteran drag racer David Powers. A former Top Fuel driver himself, he presides over David Powers Homes an award-winning homebuilding concern in the greater Houston area. The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis.
Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories will oversee tuning of the new Matco Tools entry.
Though the driver for the Matco Tools Top Fuel Dragster has yet to be announced, expectation for the announcement of a high-profile, proven candidate is expected shortly.
"We are honored and delighted to announce Matco Tools as primary sponsor of the newest David Powers Motorsports Top Fuel team," said team owner, David Powers. "Matco Tools is a fantastic brand and one that has demonstrated enormous relevance and fan loyalty in drag racing. We've have always been impressed by the Matco Tools following, so it will be both exciting and an honor to have the opportunity to elevate that enthusiasm."
Global motorsports marketing leader Just Marketing International has been retained to assist Matco Tools in managing the sponsorship and its related activation.
"Our loyal distributors have wanted and deserved a full-blown presence in NHRA's most high-profile racing division," said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc. "It's a great platform for them and their customers to see the Matco Tools Top Fuel car square-off against its tool-branded competitors. At-track hospitality will be a major component of this new program and we are very confident that David Powers Motorsports will provide our guests with a superior, up-close entertainment experience."