Dallas: Erica Enders preview

Pro Stock favorite Enders 'Revives' championship chase with new sponsor DALLAS (Sept. 20) -- It didn't take second-year Pro Stock superstar Erica Enders long to secure a major sponsor for her new racing operation, signing food, nutrition, and ...

Pro Stock favorite Enders 'Revives' championship chase with new sponsor

DALLAS (Sept. 20) -- It didn't take second-year Pro Stock superstar Erica Enders long to secure a major sponsor for her new racing operation, signing food, nutrition, and beverage company Revive USA as the primary backer of her Dodge Stratus R/T for the remainder of the season with a three-year option. The team will debut its' new Revive USA Dodge Stratus R/T at this weekend's 21st annual O'Reilly NHRA Fall Nationals in Dallas.

Enders purchased the assets of the red Mopar SRT from Don Schumacher at the conclusion of the Mac Tools U.S. Nationals and inked a deal with Revive 10 days later. Founded in the spring of 2006 by CEO Bruce Badgett, this will mark Revive USA's first foray into drag racing. However, they've already experienced the marketing power of motorsports having backed Indy Racing League driver Vitor Meira and Panther Racing for the second half of the '06 season.

"The first drag race I ever attended was the U.S. Nationals in Indy earlier this month and I was sold on the sport and Erica Enders immediately," Badgett said. "Erica is the perfect face for our marketing efforts and her rabid fan base matches our target demographic. In fact, the NHRA fan is a great group of people for Revive -- they're outgoing sports fanatics who support their heroes as well as any other target group we've studied. We've had a great start in racing with the IRL fans and we'll continue to foster those relationships.

"When you combine the NHRA fan with Enders Racing's proven ability to deliver the business activation required to generate a return on our investment, the decision was easy. We studied dozens of teams and celebrities and concluded this team offers the best combination of presence and business experience anywhere in motorsports.

"In our opinion, NHRA drag racing is on a very impressive upward trend and we just don't see it slowing down any time soon. We're excited to jump on for the ride, especially with someone we consider to be one of the future all-stars of the sport. Erica is very special on and off the track."

"The next thing on the list for us to accomplish is getting a win and I'm so excited it will be with Revive USA on my racecar," Erica said. "I've known (Revive Vice President of Marketing) Alan Litvak for years and I'm honored that he thought enough of me to get Revive on board with us. The timing of this was perfect and we're totally pumped about the future. Everyone knows sponsorship is the key to success so we feel we've cleared a big hurdle. Now we can concentrate on winning races and selling their great products."

-credit: dsr

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About this article
Series NHRA
Drivers Don Schumacher , Vitor Meira
Teams Panther Racing