BAM Racing returns to Sprint Cup competition

BAM Racing owner Beth Ann Morgenthau announced at the Homestead-Miami Speedway that her team will resume full-time NASCAR Sprint Cup Series action beginning with the 2010 Daytona 500.

Team co-owners Tony and Beth Ann Morgenthau shown with their new Toyota, which will carry "Larry the Cable Guy" colors on the car. Photo by Joe Jennings.

"Racing is both a passion and a business for us -- a passion for me and a business for Tony (Morgenthau, her husband)," she said "We're here today because BAM Racing is a 'team with an idea,' she said, borrowing the theme made by Microsoft founder Bill Gates.

BAM Racing was formed by Tony and Beth Ann Morgenthau in 2001, and next year will mark their eighth season of Sprint Cup Series competition. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motor sports to have started a team without family connections. The Morgenthaus are investment bankers from Coral Gables, Fla., who specialize in positioning companies to reach their maximum potential.

BAM Racing has established a relationship with Warner Music Nashville, and the team is looking forward to helping Warner Music Nashville's artists promote their latest albums and upcoming tours throughout the 2010 season.

A different artist will be featured on the car periodically, and Larry the Cable Guy will be the first artist to appear on the car starting with the Daytona 500. He will be promoting his new album, Tailgate Party. In a prepared statement, the comic said, "I promise that I will be at the Daytona 500 to cheer on the greatest race car since Dick Trickle's Heilig Meyers car."

The team will use Toyota Camry's and former crewmembers, said to be on loan to the Wood Brothers, are expected to return to the team. Prospective drivers are being interviewed, and an announcement is expected to be made after Thanksgiving.

Mrs. Morgenthau said she can't wait to return to the NASCAR scene, as she missed the weekly action. "I don't like watching on television and when I do, I take notes to keep myself involved," she said. "I would rather be at the race track than anywhere else. I am truly ready to go racing."