NIKON ANNOUNCED AS NAMING RIGHTS SPONSOR FOR 2009 SUPERGP
SuperGP General Manager Greg Hooton and Nikon Australia General Manager of
Sales and Marketing James Murray, have today announced that the
photographics company will be the naming rights sponsor of the 2009 Nikon
SuperGP.
Regarded as a world leader in digital imaging, precision optics and photo
imaging technology, Nikon will also have the first option on continuing the
agreement past the 2009 event.
Nikon SuperGP General Manager Greg Hooton welcomed the partnership with
Nikon, who was also the naming rights sponsor of the 2008 event.
"The Nikon SuperGP will see a new era of motorsport on the streets of the
Gold Coast over the four days and nights, and I couldn't be happier to
welcome a blue-chip international partner in Nikon back to the event on the
cusp of the newest installment for the world's best motorsport entertainment
festival," said Hooton.
"The speed at which the IMG sales team was able to re-engage Nikon's
involvement is testament to the strength of this iconic event.
"Nikon is globally recognised for setting new standards in product design
and performance - a perfect fit for our world-class event, which was proved
in 2008 and will again be proven this year.
"With less than 50 days remaining before the V8 Supercars and A1GP World Cup
of Motorsport hit our streets, the preparations are charging along full
steam ahead and it is great to see Nikon announced as our new naming rights
sponsor to top that off."
The Nikon SuperGP will bring four days of motorsport entertainment to the
streets of Surfers Paradise including the stars of A1GP and the V8 Supercar
Championship Series, as well as plenty of on and off track entertainment,
Australian Defence Force displays, the TW Steel Miss SuperGP competition and
racing from support categories.
Globally recognised for setting new standards in product design and
performance, the new partnership sees Nikon reunited with the event widely
regarded as a 'crown jewel' in international motorsport after a successful
partnership in 2008.
"Motor Sport is always a major occasion for photography, and with the Nikon
SuperGP entering a new era this year I am sure an even more sensational
spectacle than ever before is guaranteed," said James Murray, General
Manager of Sales and Marketing, Nikon Australia.
"Our experience with the event in 2008 was fantastic and we really wanted to
be a part of it again, however early in the year the Global Economic Crisis
saw us have to reassess our commitment and we were unfortunately unable to
look at a full-scale sponsorship agreement, which wasn't fair to the event.
"However, in light of the situation now and with a more optimistic climate
ahead of us, we have been able to rejoin with the event for 2009 which I
know is something everyone at Nikon is very pleased about."
The 2009 Nikon SuperGP will host Event 11 of the V8 Supercars Championship
Series and the first round of the 2009/10 A1GP World Cup of Motorsport.
