NASCAR PARTNERS WITH STATS LLC TO CREATE NEW AND ENHANCED STATISTICS
DAYTONA BEACH, FLA. (Feb. 17, 2006) -- NASCAR announced today that STATS LLC,
the world's leading sports information provider, will be creating and
analyzing new, in-depth racing statistics designed to enhance how its racing
series are viewed and enjoyed.
For the first time ever, NASCAR is utilizing its "loop data" to help provide
a more complete picture of the exciting action that occurs during every lap
in America's second most popular sport on television. With multiple loops
now placed at various locations throughout each track, NASCAR will now
provide an additional collection of statistics from NASCAR's three national
series. This new data will complement and enhance the current NASCAR
statistics that are generated each week.
"Along with knowing who won a race, fans and media will know how the race
was won," said NASCAR Managing Director of Corporate Communications Ramsey
Poston. "The new loop data provided to NASCAR by STATS will help fans
identify which drivers and teams excel in certain race situations," said
Poston.
The first ever "NASCAR Box Score" will be made available after each race by
STATS. This box score provides an expanded look at each race utilizing both
standard and loop data in the four prominent categories of Performance,
Position, Passes and Laps. A sample NASCAR Box Score can be found at
www.nascarmedia.com. In total, more than 20 new reports will be offered
after each race.
Among the numerous new statistics, reports from NASCAR and STATS will
analyze driver speeds and the number of cars passed in the straightaways and
corners. Additionally, the reports will track "quality passes" -- the number
of cars in the top 15 a driver passes -- and "closers," the number of
positions a driver picks up at the end of the race.
"Our new partnership with NASCAR is extremely exciting to all of us at
STATS. It is very gratifying that an organization of NASCAR's stature
recognized our talents and capabilities to help them tell the story of
NASCAR racing through numbers and analysis," said Jim Capuano, STATS Vice
President of Sales.
Each week NASCAR and STATS will offer a pre-race report that offers a
glimpse into past performance at the upcoming track, a post-race report that
analyzes each race soon after its conclusion, and a season-to-date report
showing which drivers have excelled in each statistical category. NASCAR's
new in-depth data and analysis from STATS for the NASCAR NEXTEL Cup Series,
NASCAR Busch Series and NASCAR Craftsman Truck Series is available beginning
today with the racing at Daytona International Speedway.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) has a broad
reach with 1,800 racing events in 36 states (as well as Canada and Mexico)
at more than 110 tracks. Among major professional sports, NASCAR ranks
number one in corporate involvement and per-event attendance, and number two
in network television viewership with NASCAR sanctioned racing being
broadcast in over 150 countries. The sanctioning body for stock car racing
is headquartered in Daytona Beach, Fla., with offices in Charlotte, Concord,
N.C., Los Angeles, New York, Mexico City and Toronto.
About STATS LLC
STATS LLC offers the best from sports information leaders AP MegaSports and
STATS, Inc. The combination offers unparalleled packages of premium sports
content from sports scores and statistics to editorial content. STATS'
MegaSports product offers customers breaking sports news from AP's national
wire, game previews, photos and audio content, scores, schedules and a
variety of other sports-related content in a digital format. STATS'
SportsPower is a rip n' read service provided to broadcasters. STATS'
innovative sports information solutions are utilized in numerous business
segments: professional teams; sports broadcast production, cable and
satellite networks; interactive television; broadband, wireless and
internet; game developers and fantasy sports providers; print media and wire
services. STATS is owned jointly by the Associated Press and News
Corporation.
