BAHRAIN LAUNCHES INSPIRATIONAL FORMULA ONE CAMPAIGN WITH UNIQUE SERIES
OF HUMANITARIAN MESSAGES
Under the patronage of His Highness the Crown Prince Shaikh Salman bin
Hamad bin Isa Al Khalifa, the Kingdom of Bahrain has initiated a unique
and exciting idea for promoting a number of diverse international
humanitarian, charitable and cultural messages in association with the
Jordan Formula One team.
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Eddie Jordan. Photo by Jordan Grand Prix.
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Throughout the FIA Formula One World Championship season, the Jordan
EJ14 cars will display a wide-ranging series messages and images on
the engine cover. The first of these will appear on the cars at the
Australian Grand Prix in Melbourne this weekend.
Commenting on the announcement His Highness the Crown Prince said,
"We feel that Formula One is a valuable platform on which to promote
positive humanitarian and cultural values on a global scale. Each
Formula One Grand Prix is watched by countless millions of television
viewers around the world and we believe that this is a unique way in
which to remind people of issues that are important to all of us. I am
proud that Bahrain is associated with this fresh and inspired way of
communicating sensitive and yet significant issues."
Eddie Jordan, Chief Executive of Jordan Grand Prix, added, "This is a
bold initiative from Bahrain, and what better vehicle to drive issues
of international importance into the limelight than a Formula One car?
Thanks to Bahrain providing space on the car to highlight charitable
and humanitarian causes, they will be brought to the attention of the
millions of viewers who watch each Grand Prix.
"It's also positive for Formula One, bringing the sport closer to the
community. We welcome suggestions from race fans the world over as to
what should be displayed on the cars during the year. At each Grand
Prix we will unveil a new emblem and there will be a range of projects
supporting this. For example at the end of the season we will auction
all 18 engine covers for a charitable cause."
The first symbol - an image of a dove, representing peace - was unveiled
on the Jordan EJ14 in the pit lane at the Australian Grand Prix in
Melbourne today.
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