Sponsor announced for South Boston opener

Sheetz sponsors March 15 South Boston opener. SOUTH BOSTON, VA (MARCH 3, 2003)-- Sheetz Inc., a leader in the convenience store industry, and Big Daddy's South Boston Speedway, the leader of the new generation of "Super Short Tracks," announced...

Sheetz sponsors March 15 South Boston opener.

SOUTH BOSTON, VA (MARCH 3, 2003)-- Sheetz Inc., a leader in the convenience store industry, and Big Daddy's South Boston Speedway, the leader of the new generation of "Super Short Tracks," announced Feb. 24 that the March 15 season opener at the legendary Speedway will be known as the Sheetz Spring Fling 300. This marketing partnership coincides with the grand opening of South Boston's first Sheetz location.

The Sheetz Spring Fling 300 will feature twin 150-lap races for NASCAR's Late Model Stock Division. It could potentially be one of the season's richest events, paying $15,000 if a driver can sweep both races. Double points will also be awarded for the first race.

Sheetz will also sponsor the Speedway's Limited Sportsman Division this season. The 2003 season will be a special one for the Sheetz Limited Sportsman Division, as the class will compete in its longest race ever on April 12, when it races for 120 laps. If the competition level of the Limited class in 2002 is any indication, then the 2003 season should be quite incredible. Bill Moshenek won the Speedway's 2002 Limited Sportsman championship, but he tied with Jonathan Cash in season-ending points. Moshenek clinched the championship by virtue of having more victories during the season. Moshenek claimed three wins to Cash's one. Only 44 points separated the top five in 2002, with a six-point spread among the top three, making the Limited Sportsman points race the tightest at South Boston last year.

Sheetz and Big Daddy's South Boston Speedway will stage numerous promotions throughout the season, including a buy two, get one free promotion, in which fans can purchase two adult tickets and get the third ticket free by redeeming a Sheetz register receipt. A "Sheetz Substitution" promotion is planned in which one lucky Sheetz customer can trade in his or her general admission ticket for a VIP suite pass. The season will end with a valuable $1,000 Sheetz merchandise giveaway. Details on these and other Sheetz/ Big Daddy's South Boston Speedway promotions will be announced soon.

Sheetz Inc., opened its first convenience store in 1952. The Sheetz chain has since grown to more than 280 locations in five states. Sheetz has always remained a privately owned, family-operated business, and is a two-time recipient of the "Convenience Store of the Year" award. Among the company's hallmarks is the fact that Sheetz employees contribute to and support various community organizations, including sports teams, schools, churches, fire departments and law enforcement. Each holiday season, Sheetz Inc., partners with the Salvation Army to identify deserving children in each Sheetz market, then takes these children on a shopping spree to make their holiday dreams come true. Since its inception in 1992, the Sheetz Family Christmas program has raised more than $2 million and had helped more than 16,500 children in Maryland, Ohio, Pennsylvania, Virginia and West Virginia.

Like Sheetz, Big Daddy's South Boston Speedway is committed to giving fans more of what they want: great racing action. For more information on the Speedway, log on to www.southbostonspeedway.com or call toll-free 1-877-440-1540. Tickets to all Big Daddy's South Boston Speedway events are available by calling the track or by logging on to www.tickets.com.

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