TOYOTA EXPRESS LUBE TO SPONSOR RICKY BRYANT SIGNS AS MAJOR ASSOCIATE SPONSOR FOR 1999 SEASON Toyota Express Lube has announced they will be a major associate sponsor for Ricky Bryant during the 1999 season in the NASCAR Goody's Dash ...
TOYOTA EXPRESS LUBE TO SPONSOR RICKY BRYANT SIGNS AS MAJOR ASSOCIATE SPONSOR FOR 1999 SEASON
Toyota Express Lube has announced they will be a major associate sponsor for Ricky Bryant during the 1999 season in the NASCAR Goody's Dash Series.
Toyota Express Lube, a nationwide oil & filter change service, guarantees a customer a complete oil & filter change plus a 19 point inspection in 29 minutes or less or the next service is free. No appointment is ever necessary for this service.
Fred Ritenour, of South East Toyota, states there are over 100 dealers offering the Express Lube Service in the 5 state region where Ricky Bryant and the #5 Express Lube Car will be competing this season in the Dash Series. Ritenour goes on to say " Toyota Express Lube is one of the best things we could do for our customers!"
Toyota Express Lube's slogan emphasizes this fact " Life's A Rush. So Catch the Express". A major marketing program is planned for the 1999 season.
Ricky Bryant stated, "We hope to help promote this service at South Eastern Toyota dealerships in the locations where we race this season. We also want to create more national exposure for Toyota Express Lube through the national TV broadcasts of some of our races".
The first such partner will be Daytona Toyota, a Toyota Express Lube dealer. They will be on the #5 Bryant racecar for the season opener at Daytona Feb. 12th. Ricky Bryant will be making an appearance at Daytona Toyota on Saturday Feb. 13th. The season opener will also provide for the 1st national exposure for Toyota Express Lube on Ricky Bryant's car as the race will be carried live on ESPN2.
Bryant, a 2 time national champion, finished in 3rd place in the Dash Series in 1998. His first career Dash Series win was recorded along with 3 Bud Pole Awards, 9 top five's and 13 top Ten's. Bryant also completed the 2nd most laps during the 1998 Dash season.
Ricky Bryant says that " Winning the Dash Series championship for Toyota Express Lube, and our other sponsors, is our goal for 1999. We appreciate the help that Toyota has given us. We hope we can win for them. More importantly we want to create more exposure and sales for Toyota Express Lube dealers this year!"