RICHMOND INTERNATIONAL RACEWAY LAUNCHES FAN ADVISORY BOARD Board Members Will Assist Track Officials in Continuing to Improve Overall Guest Experience

Richmond, VA (February 10, 2011)--Long recognized for listening to its fans and enhancing the weekend experience, Richmond International Raceway is taking its fan-friendly approach a step further by launching a Fan Advisory Board. The group of fans will represent the entire body of fans to assist the track in continuing to improve the overall fan experience, and ultimately, "Racing Perfection."

"Many of the fan amenities and enhancements over the past decade are direct results of feedback received by the greatest fans in all of motorsports," said track president Doug Fritz. "The Video Scoring Tower, continuous tram route, larger coolers and widened seats are just a few of the enhancements that have been made at America's Premier Short Track in the last year. It is our hope that the Fan Advisory Board will give us even closer contact with a core group of fans who represent the entire body."

Fans interested in joining the Fan Advisory Board may apply by explaining, in 100 words or less, why they would be a good representative of the fans. The application is available online at www.rir.com/FanAdvisoryBoard. The deadline for applications is Friday, March 11.

Richmond International Raceway's Fan Advisory Board is an extension of its Richmond International Raceway RESPECT initiative launched last season. The creed encourages all of its fans to be respectful of everyone, be a good neighbor, be responsible, be attentive, take pride and have fun. The full Richmond International Raceway RESPECT awareness initiative can be found at www.rir.com/Fan-Corner/Richmond-RESPECT.aspx.

Track officials will compile a diverse collection of fans who will serve as a focus group for the overall population of fans at Richmond International Raceway. Fan Advisory Board members may participate in meetings and conference calls to share their thoughts and discuss concerns with track officials.

NASCAR returns to Richmond International Raceway for a NASCAR Tripleheader April 28-30, highlighted by the Saturday, April 30 Crown Royal Presents The Your Name Here 400 Sprint Cup Series race. Tickets start at $45 and can be purchased online at www.rir.com or by calling 866-455-RACE (7223).

The weekend also features the Friday, April 29 BUBBA burger 250 NASCAR Nationwide Series race "under the lights." Friday's tickets start at $30 in advance. The NASCAR K&N Pro Series East kicks off the weekend on Thursday, April 28, when they debut at America's Premier Short Track for a race "under the lights." Thursday's tickets are general admission and $10. Children 12 and under are admitted free with a ticketed adult in general admission sections on Thursday and Friday. For tickets and information, log on to www.rir.com or call 866-455-RACE (7223).

-source: rir