Partnership Will Create Third Largest Branded Camping Venture With Long-term Plans For Hundreds Of NASCAR-Themed Camping Locations CHARLOTTE, N.C. (Dec. 18, 2009) - NASCAR, Morgan RV Resorts and Silver Companies have announced a license to...
Partnership Will Create Third Largest Branded Camping Venture With Long-term Plans For Hundreds Of NASCAR-Themed Camping Locations
CHARLOTTE, N.C. (Dec. 18, 2009) - NASCAR, Morgan RV Resorts and Silver Companies have announced a license to create "NASCAR RV Resorts," a new branded concept to bring the sights, sounds and thrills of NASCAR to family camping locations across the country. The first 13 locations include sites in eight different states and future expansion goals are for hundreds of additional locations in the next 10 years.
Beginning in the spring of 2010, the first NASCAR RV Resorts will come online and incorporate a full NASCAR experience for campers, including live NASCAR races shown on giant screens. These locations are: Stonebridge Park in Maggie Valley, N.C.; NASCAR RV Resort of Mays Landing, N.J.; Indian Creek RV Resort in Geneva-on-the-Lake, Ohio; Westward Ho Campground in North Kettle Moraine, Wisc.; Adirondack Gateway RV Resort in Saratoga Springs, N.Y.; Indiana Beach Campground in Monticello, Ind.; Wild Acres in Old Orchard Beach, Maine; Virginia Park RV Resort in Old Orchard Beach, Maine; Wagon Wheel in Old Orchard Beach, Maine; Megunticook Campground by the Sea in Rockport, Maine; Camden Hills RV Resort in Rockport, Maine, Endless Caverns and RV Resort, New Market, Va. and Blueberry Hills RV Resort in Bushnell, Fla.
These locations will be rebranded and include activities providing the camper a full NASCAR experience away from the track such as tailgate events, televised race coverage on jumbo screens through NASCAR Media Group and DirecTV, including exclusive content from the race weekend only available at a NASCAR RV Resort. Additionally, campers will enjoy games, activities and retail opportunities with NASCAR themes every weekend, all season long.
"In a sense, NASCAR has been in the camping business for more than 60 years with NASCAR events representing some of the country's largest campgrounds 38 weeks out of the year. The infield of any NASCAR Sprint Cup track demonstrates NASCAR fans' strong association with camping and RV ownership," said Blake Davidson, managing director, licensed products for NASCAR. "That passion extends beyond the track and this partnership bringing our sport to these locations through a NASCAR RV Resort is a natural connection with our fan base."
The creation of NASCAR RV Resorts further solidifies NASCAR's position with the camping industry. Prior to the 2009 season, Camping World was named the title sponsor for the sports truck series as well as the top weekly developmental series.
"There are tremendous synergies between what Camping World does today and the NASCAR RV Resorts and we are looking forward to bringing our partners together to maximize the benefits for the NASCAR fans," said Davidson.
Race fans and their families and friends as well as non-racing families and friends will benefit as well with clean, safe, family friendly parks in some of the best locations in America.
"This is great news for RV Park owners and developers around the country. These new RV/Entertainment Centers will give the owner/developer the ability to convert or build their RV Park or site into a unique, one of a kind recreation and entertainment venue that fans and families alike will find exciting." said Robert J. Moser, president and CEO of NASCAR RV Resorts. "There is no better combination of two more American sports/lifestyles/pastimes then NASCAR and camping."