Latest Step in NASCAR's Support of Grassroots Racing Throughout North America
TORONTO (November 16, 2004) -- In a joint effort to increase fan interest and visibility for stock car racing in Canada, the National Association for Stock Car Auto Racing (NASCAR) and the Canadian Association for Stock Car Auto Racing (CASCAR) have entered into a multi-year operational and marketing agreement.
"NASCAR is looking forward to working with CASCAR in a growing market for stock car racing," said George Pyne, Chief Operating Officer of NASCAR. "NASCAR will lend operational and marketing expertise to help grow Canada's only national stock car series. This partnership further demonstrates NASCAR's support of grassroots racing throughout North America and our efforts to bring sponsorship and licensing opportunities to businesses at every level of the sport."
"In the past 23 years, CASCAR has grown from a regional racing series to a national organization," said Tony Novotny, President of CASCAR. "NASCAR's experience and resources will strengthen and support racing in Canada while establishing a foundation for future growth."
Earlier this year, NASCAR formed NASCAR Canada, a partnership with TSN that established a Canadian base of operation in Toronto, as well as NASCAR Mexico, based in Mexico City. These new offices support local racing and extend the marketing of the sport to borders north and south of the U.S.
"NASCAR's alliance with CASCAR, which complements our partnership with TSN, will help attract new fans to our sport and bring new opportunities to NASCAR sponsors and licensing partners," Pyne said. "It will be an important vehicle for NASCAR's continuing support of stock car racing at the grass roots in the Canadian market."
NASCAR is the top-rated motorsport on Canadian television, and TSN is the most preferred viewing destination. The Canadian fan base is six million strong with Canadians considered among the most passionate NASCAR fans, according to the 2004 Ipsos-Insight NASCAR Canada Brand Tracker Survey. A significant number of Canadians have attended a NASCAR NEXTEL Cup Series race. Regular travel to NASCAR events across the United States is common and growing.
Established in 1981, CASCAR (Canadian Association for Stock Car Racing) is the governing body for amateur and professional stock car racing in Canada. CASCAR sanctions Canada's premier and only national stock car racing series, the CASCAR Super Series, a series that visits tracks across Canada, from Quebec to British Columbia. CASCAR also sanctions two other racing series, the CASCAR CARQUEST Sportsman Series (in Ontario and Quebec) and the CASCAR EMCO Western Series (in Western Canada). With more than 150 member teams, CASCAR racing delivers exciting entertainment to fans across Canada.
Formed in 1948, the National Association for Stock Car Auto Racing is the sanctioning body for one of America's premier sports. NASCAR's three major national series are the NASCAR NEXTEL Cup Series, the NASCAR Busch Series and the NASCAR Craftsman Truck Series. NASCAR events are now broadcast in more than 150 countries. Based in Daytona Beach, Fla., with offices in Charlotte, Concord, N.C., Los Angeles, New York, Mexico City and Toronto, NASCAR sanctions 1,800 races at 120 tracks in 38 states. In 2004, the NASCAR Dodge Weekly Series began holding events at Delaware Speedway in London and St. Eustache in Quebec with the NASCAR Dodge Weekly Series.