NASCAR Announces Two Promotions As Part Of Integrated Marketing Communications Structure
DAYTONA BEACH, Fla. (Oct. 14, 2010) -- As a result of a recent communications review which highlighted the strength of the NASCAR competition public relations team and the need to expand into other areas to better serve the industry, NASCAR announced today the first changes resulting from the creation of an Integrated Marketing Communications (IMC) structure.
On the IMC's Competition Team, Kerry Tharp has been promoted to Senior Director. Tharp, based in Concord, N.C., was previously Director of Competition Public Relations.
In addition, the newly created Sport Services Team will be headed by Stu Hothem, who has been promoted to Director. Hothem previously was a Senior Manager overseeing Public Relations Services.
In other news regarding the IMC:
A Director of Competition position, reporting to Tharp, will be announced in the near future, as will a Director of Social and Digital Media position, a critical area for NASCAR's integrated marketing/communications efforts. Also, the search for a Chief Communications Officer to head the IMC structure is under way with a number of exceptional candidates having applied. NASCAR's goal is to have the CCO position filled prior to the start of the 2011 season.