BECHTELSVILLE, PA March 20, 2003 . . . For the third consecutive season RCN-TV, headquartered in Northampton, PA (just outside of Allentown), will broadcast, tape delayed, coverage of auto racing events from NASCAR sanctioned Grandview Speedway in...
BECHTELSVILLE, PA March 20, 2003 . . . For the third consecutive season RCN-TV, headquartered in Northampton, PA (just outside of Allentown), will broadcast, tape delayed, coverage of auto racing events from NASCAR sanctioned Grandview Speedway in Bechtelsville, PA. The one-third-mile, banked clay oval is considered one of the finest short track auto racing operations in the nation and will be kicking off their 41st consecutive season of professional stock car racing on Saturday, April 5th, 6 p.m.
Patriot Bank, new to the list of marketing partners that benefit from the exposure generated from their sponsorship of events at Grandview Speedway, will sponsor the opening night. Featured in the season opener will be the NASCAR Dodge Weekly Racing Series of Modified and Late Model stock car racing. At least 13 events will be presented topped by a 40-lap feature race for the Modified stock cars.
"We are happy to have RCN-TV return. The television coverage gives the track sponsors and race team sponsors some great additional media exposure. And on the nights when the TV cameras are there you can see the racers 'working a little harder to please the fans and get exposure for their sponsors,' "said event organizer Bruce Rogers. The first televised event of the season will be on Saturday, May 10th when the NASCAR Dodge Weekly Racing Series Modifieds and Late Models will be in action.
When the United Racing Club sprint cars run with the NASCAR Modifieds on Saturday, June 7th the RCN-TV crew will be back to record the action. The Stauffer Construction Forrest Rogers Memorial, paying $10,000 to the winner of the NASCAR Modified Classic, will be on the TV schedule for Saturday, August 2nd. And the Thursday, August 14th, Thunder on the Hill 100-lap Advance Auto Parts Super DIRT Big Block Modified show will be part of the TV coverage package.
A fifth date is still be negotiated and there is even the possibility of a sixth date being added to the TV schedule. A final schedule should be announced in the very near future.
"It is good news for a local business that is looking for some tremendous exposure on TV as the May 10th and June 7th events are still unsponsored. Of course that can change any day. We offer a full night sponsorship with hospitality suite, exclusive naming rights, a package of tickets, advertising and much more along with the TV exposure at a very, very reasonable cost," said track marketing director Ernie Saxton.
The events are taped and then shown as two separate programs. On Tuesday night after the events are run the qualifying heat races are shown as a 90 minute show and on Friday night the features and the Cash Dash events are shown. All shows are carried on RCN-TV4 cable network.
And again this year Timber Wolf, the smokeless tobacco, will be giving $200 to the Timber Wolf Hard Charger in the NASCAR Modified feature races. The award goes to the driver who advances the most positions from his or her original official feature starting spot during the running of the NASCAR Dodge Weekly Racing Series Modified feature race. A large field of racers is expected to be at Grandview Speedway on Saturday, March 29th when the annual Free-To-The-Public practice session is presented starting at 12 noon. All divisions of competition are invited to participate.
"We have been taking advantage of the warm weather days to get the track ready but the rainy days do not help us. We are optimistic that we will have the track in shape for the practice day however we also have to have the parking areas in shape so fans are not inconvenienced getting in and out on practice day. The crew is 'working overtime" to get the place in shape for racing," said Rogers.