BNS: Moore Racing Adds Associate Sponsor

Waterbury, CT (1/15/98) - Jay Lestorti, President and CEO of LesCare Kitchens, and Robert Pardiso, the National Sales Manager for Formica Corporation, jointly announced Friday afternoon that Formica Corporation will assume an associate sponsor...

Waterbury, CT (1/15/98) - Jay Lestorti, President and CEO of LesCare Kitchens, and Robert Pardiso, the National Sales Manager for Formica Corporation, jointly announced Friday afternoon that Formica Corporation will assume an associate sponsor role on the LesCare racing Pontiac of Kelly Moore. Moore will run a full NASCAR Busch North Series, a NASCAR Touring Division, schedule and will also compete in six NASCAR Busch Series events during the 1999 season.

"Formica Corporation has been associated with LesCare Kitchens for more than 53 years, and this will be our 3rd year as an associate sponsor for LesCare Racing," Robert Paradiso said. "We have successfully used this marketing program to entertain our many valued customers around the country, NASCAR racing is the most exciting form of motorsports and Formica Corporation is proud of our involvement."

Established in 1913 and headquartered in Cincinnati, Ohio, Formica Corporation has four manufacturing facilities located in Cincinnati; Mount Bethel, Pennsylvania; St. Jean, Quebec; and Sacramento, California. Formica Corporation's products include Formica Surell (tm)surfacing material, Formica Ligna(tm) wood surfacing, Formica DecoMetal(tm) metal laminate & solid metal and Formica(tm) Flooring. The Formica(t,) brand name, used continuously by the Company since 1913, is the strongest trademark in the industry and ranks among the world's most recognized logos and trademarks. Additionally, Formica Corporation produces products throughout the world that bear its many other distinctive trademarks.

LesCare Kitchens, based in Waterbury, CT, is the largest privately held company in the kitchen cabinet industry. Since 1945, LesCare Kitchens options and convenience features have added a personal touch to kitchens, bathrooms, offices, bedrooms and entertainment centers.

Write a comment
Show comments
About this article
Series NASCAR