JRM Lands Two on BusinessWeek's Power 100; Earnhardt Jr. & Patrick recognized for business influence & marketability MOORESVILLE, N.C. (Jan. 28, 2010) - Of the 100 most powerful and marketable sports athletes as determined by Bloomberg ...
JRM Lands Two on BusinessWeek's Power 100; Earnhardt Jr. & Patrick recognized for business influence & marketability
MOORESVILLE, N.C. (Jan. 28, 2010) - Of the 100 most powerful and marketable sports athletes as determined by Bloomberg BusinessWeek Magazine, two call JR Motorsports home.
JR Motorsports co-owner and driver Dale Earnhardt Jr. was ranked 45th on Bloomberg BusinessWeek's Power 100 list. A veteran of the NASCAR Sprint Cup Series, Earnhardt Jr. started JR Motorsports in 2001 and has since nurtured it into a wide-ranging, multi-service company that includes racing, management, production, real estate, and a bar-and-restaurant franchise. Danica Patrick, the five-year IndyCar racer who will compete in a limited NASCAR Nationwide Series schedule for JR Motorsports in 2010-11, was ranked 88th. (See full list of Power 100.)
Bloomberg BusinessWeek determined its 100 most powerful athletes by teaming with sports entertainment company CSE and Rick Horrow of Horrow Sports Ventures. Determining factors included on-field metrics such as performance and popularity and off-field metrics such as endorsement income, public awareness, trustworthiness, appeal, and influence. (Read methodology breakdown.)
"Having Dale Jr. and Danica both on BusinessWeek's Power 100 is a testament to their connections with the fans and the American consumer," said Joe Mattes, JR Motorsports Vice President of Licensing and Marketing. "Even when the economic climate isn't booming, these two give us business opportunities solely off their influence and star power, and they present unique advantages for corporate partners that you don't see every day."
Both Earnhardt Jr. and Patrick appear regularly on lists that recognize influence and marketability. Both have appeared on Forbes' esteemed Celebrity Power 100 (Earnhardt Jr. in 2008 and Patrick in 2009). Earnhardt Jr. has been a fixture on Harris Interactive's Top-10 Favorite Athletes in America polling, appearing annually with names like LeBron James, Derek Jeter, Michael Jordan and Peyton Manning. He ranked eighth in 2009 to mark his sixth consecutive year on the list.
In a similar survey by Harris Interactive, America voted Patrick as one of its top-10 favorite female sports stars for the fourth consecutive year, voting her No. 3 in 2009. She was ranked No. 1 in 2008, the year she became the first woman to win an IndyCar race.