Pepsi to sponsor Tommy Baldwin Racing and Wally Dallenbach. Dallenbach to drive Pepsi-branded car with connection to NBC broadcast booth. High Point, N.C., (July 24, 2002) -- In a deal signed Tuesday July 23rd , Tommy Baldwin Racing and "Pepsi"...
Pepsi to sponsor Tommy Baldwin Racing and Wally Dallenbach.
Dallenbach to drive Pepsi-branded car with connection to NBC broadcast booth.
High Point, N.C., (July 24, 2002) -- In a deal signed Tuesday July 23rd , Tommy Baldwin Racing and "Pepsi" have joined forces with driver Wally Dallenbach in a (3) three race agreement which will have TBR field Dodge powered cars driven by Dallenbach at the upcoming NASCAR Busch Series "Cabela's 250" @ Michigan International Speedway August 17th, 2002, "The Charlotte 300" @ Lowe's Motor Speedway October 12th, 2002 and "The Arizona 200" @ Phoenix International Speedway November 9th, 2002.
Dallenbach, the talented color commentator for the NBC and TNT networks (covering NASCAR Winston Cup and Busch Series races) along with his broadcast partners, Allen Bestwick and Benny Parsons, will be part of a unique twist of broadcasting tailored to give the television viewers a driver's perspective. Dallenbach will have voice transmissions to crew chief, Tommy Baldwin, and communication to Bestwick and Parsons, when possible, under caution periods. An "In car Camera" will also be added to the package that will show what Dallenbach views both ahead, behind and beside him, as well as, showing his feet and hand movement.
"The folks at NBC and TNT have been gracious enough to allow me to step out of the booth these three Saturdays in order to get back in a race car. The feel and experience of once again driving will enrich my commentary come Sunday each week. I look forward to working with the folks from Pepsi and Tommy Baldwin and his group," said Dallenbach. "It will be fun and exciting for us all."
"We have worked very hard at building our program toward a full time effort in 2003. The idea of getting on board with Wally and a company as powerful as Pepsi is extremely exciting for our team. We are thankful that Wally and Pepsi considered our team for this venture and we intend to do the very best that we can to field a first class effort capable of racing up front at each event," said Co-owner and crew chief, Tommy Baldwin.