Rest Of Busch Season Starts With Texas DCT Motorsports, Bell moving on sponsorship front SPARTANBURG, S.C. -- A lot could be on the line these last three NASCAR Busch Series races, and especially for DCT Motorsports, which fields the ...
Rest Of Busch Season Starts With Texas
DCT Motorsports, Bell moving on sponsorship front
SPARTANBURG, S.C. -- A lot could be on the line these last three NASCAR Busch Series races, and especially for DCT Motorsports, which fields the #36 Chevrolet driven by up-and-coming rookie T.J. Bell.
"We're heading to three races in major markets, and we're hoping to use these as a springboard with corporate sponsors," said John McGill, the Cleveland, Ohio, native who owns the team with his wife, Nancy.
"We've been talking with a lot of different companies about a lot of different possibilities for sponsorship," McGill said, "but some solid runs in these last three races would certainly help us. Dallas-Fort Worth, Phoenix and Miami are obviously some pretty big markets and a lot of major corporations are headquartered in those cities."
The first of those three come Saturday at the 1.5-mile Texas Motor Speedway, the second NASCAR Busch Series race of the season at the track located just north of Fort Worth, Tex.
"Texas is fast, no doubt about that, and they usually have a really good race there," said Bell, whose only previous Texas experience was what appeared to be a solid 2003 NASCAR Craftsman Truck Series run before being caught up in another driver's mistake and ending up in the wall.
"Speed is a neat thing, though. It's a major part of what I enjoy about racing cars," Bell said. "Without the speed, there really isn't much of a trick to it. The speed, how close the cars run with each other, the bumping from the sides and behind at 190 miles per hour . . . Texas knows how to draw a crowd. I'd rather be driving in that race than anything but, if I wasn't, I can guarantee you it's the kind of race I'd sit down and watch."
Having the crowd watch Bell and the #36 DCT Motorsports team will be high on the list of goals for the race team.
"Once someone sees the visibility our car offers and then starts looking at the cost-efficient packages we can bring, the value is going to be incredibly evident," McGill said. "We can put together an entire season or break the season down into portions that work for each sponsor. My background with running my own company gives DCT Motorsports a unique perspective in putting together these packages, whether it is business-to-business or hospitality or whatever.
"DCT Motorsports has a lot to offer a sponsor, and we're going to make someone really happy they were involved in NASCAR racing," he added.
John and Nancy McGill are the only full-time owners from Cleveland in the history of NASCAR's top three series. McGill owns and operates McGill Property Group, a major commercial real estate developer. DCT Motorsports was formed in 2003, running its first race in July of that year. Since then, the team has shown a consistent improvement.
DCT Motorsports (www.dctmotorsports.com) is talking with companies regarding sponsorship for some races this season as well as the full 2006 season and beyond. McGill has developed sponsorship packages that could incorporate a full season or blocks of races. Utilizing his own business and marketing acumen, he brings creative and fresh approaches not just to team sponsorship itself but areas such as hospitality, cross-promotions and business-to-business possibilities.
Bell has made a quick name for himself in the Busch Series with consistent runs in his first four races. A native of Sparks, Nev., Bell comes to the Busch Series from the ARCA and Craftsman Truck Series. The 2004 ARCA Rookie of the year while finishing third in the national standings, Bell has 32 ARCA starts with 11 top-five and 18 top-10 finishes. He also has 13 career starts in the NASCAR Craftsman Truck Series.
He joined a team solidly in the top 30 of the NASCAR Busch Series standings. In its first full season as a race team, DCT Motorsports has placed itself among or ahead of many veteran established race teams, and has become more noticeable among racing veterans on a consistent basis.