BUSCH: Rich Bickle Aqua Velva Diecast

MOORESVILLE, NC (March 21, 2000) - If initial response is any indication, the first in a line of collectible items featuring Rich Bickle's new NASCAR Busch Series team is already a success. "We're very pleased with the early response to...

MOORESVILLE, NC (March 21, 2000) - If initial response is any indication, the first in a line of collectible items featuring Rich Bickle's new NASCAR Busch Series team is already a success. "We're very pleased with the early response to our 1/64th-scale Aqua Velva diecast car offer," stated John Dowers, Vice President of Sales and Marketing for J.B. Williams Company, Inc., the parent company of Aqua Velva. "We've had the offer on store shelves for a little over a month now and we've already fulfilled more orders than we anticipated during that time. NASCAR-related souvenir and collectible sales are hot, or in the case of the Aqua Velva NASCAR diecast, aqua blue." The 1/64th-scale diecast car is a replica of the #91 Aqua Velva car that Bickle will drive in five NASCAR Busch Series events this season. Exquisite in detail, the car also has an opening hood, a feature usually not included on small-scale diecast. Best of all, the car is at a price NASCAR fans can afford - just $3.99 - including shipping and handling. "Given this is our first NASCAR collectible offering, we wanted it to be a quality piece," said Dowers. "We also wanted it to be affordable for NASCAR fans. After all, Aqua Velva products have been know for their quality at popular prices for nearly 70 years. We wanted our Aqua Velva NASCAR diecast collectible to reflect that quality at a great price philosophy as well." Aqua Velva products are among the most recognized brands of men's personal care items on store shelves everywhere. Introduced in 1931, Classic Ice Blue Aqua Velva was one of the first men's after shave lotions on the market. The current Aqua Velva product lineup includes Classic Ice Blue Aqua Velva, Aqua Velva Ice Sport, Aqua Velva Musk, Aqua Velva After Shave and Cologne fragrances as well as Aqua Velva After Shave Skin Conditioner Gel and Aqua Velva Antiperspirant/Deodorants. Aqua Velva products can be found in food, drug and mass merchandise retailers throughout the country. The Rich Bickle Aqua Velva NASCAR diecast can be obtained by purchasing any Aqua Velva After Shave product (except trial size) and sending the official order form attached to the product, cash register receipt proof of purchase, and $3.99 in check or money order to Aqua Velva Diecast, PO Box 9658, Clinton, IA. Limited to just 10,000 units, fans can order up to five cars per purchase. The offer will expire on December 30, 2000, or when supplies are exhausted. A 6-8 week shipping window from the receipt of each order is expected.

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About this article
Series NASCAR XFINITY
Drivers Rich Bickle
Teams Williams