BUSCH: RCR No. 29 signs 10-race sponsor

BURTON, HOLIDAY INN TEAM UP FOR BUSCH DEAL: Richard Childress Racing announced the addition of Holiday Inn as sponsor of the No. 29 Busch Series car driven by Jeff Burton for a 10-race deal this season beginning with Richmond in May. "I ...

BURTON, HOLIDAY INN TEAM UP FOR BUSCH DEAL: Richard Childress Racing announced the addition of Holiday Inn as sponsor of the No. 29 Busch Series car driven by Jeff Burton for a 10-race deal this season beginning with Richmond in May.

"I remember being a kid, my dad used to steal a bunch of their towels to clean my go-kart," Burton said. "Now I'm racing for them, they'll probably send me a bill."

Included on the 10-race schedule are Richmond (twice), Lowe's, Dover, Chicago, Indianapolis, Michigan, Bristol, Kansas and Texas.

"This is a great way to jump into NASCAR," said Mark Snyder, Senior Vice President of Brand Management for Holiday Inn Hotels & Resorts, of his company's first foray into the sport. "I think we'll see amazing stuff this summer from Jeff Burton and perhaps escalate our involvement down the road."

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About this article
Series NASCAR XFINITY
Drivers Jeff Burton
Teams Richard Childress Racing