Moise debuts with Xena in Las Vegas LAS VEGAS (Feb. 28, 1998) Patty Moise will made her 1998 NASCAR Busch Series Grand National Division debut Saturday in the Sam's Town Las Vegas 300 at Las Vegas Motor Speedway, with "special guest" Xena: ...
Moise debuts with Xena in Las Vegas
LAS VEGAS (Feb. 28, 1998) Patty Moise will made her 1998 NASCAR Busch Series Grand National Division debut Saturday in the Sam's Town Las Vegas 300 at Las Vegas Motor Speedway, with "special guest" Xena: Warrior Princess, riding on the hood of her No. 14 Rhodes Furniture Ford.
The event is the first of a planned five-race run this season in which a colorful action shot featuring Xena, played by actress Lucy Lawless, the star of the nation's number-one, first-run syndicated action television series, will emblazon the hood of Moise's Ford Taurus.
Moise started 42nd and finished 35th in the 43-car field after using a car owner's provisional to make the race.
"Rhodes Furniture sought an innovative way to enhance the popularity of Patty Moise, a modern, vibrant and determined person, using an entertainment property," said George A. "Buck" Thornton, executive vice president of Rhodes Furniture. "When Universal Studios suggested Xena: Warrior Princess for the promotion, we knew the combination would be powerful. Lucy Lawless portrays Xena as a bold and courageous role model, which are also characteristics of Patty Moise."
This is the inaugural season for Rhodes Furniture Racing. Moise, who did not qualify for the first two races of the season at Daytona International Speedway and North Carolina Speedway in Rockingham, will drive through the 1999 campaign.
"Rhodes Furniture and Universal Studios have given me a great opportunity, and I'm proud to drive the Rhodes Furniture Ford with Xena: Warrior Princess featured on the car," said Moise, a native of Jacksonville, Fla., and resident of Greensboro, N.C. "Xena and I are both strong-willed and determined people who just happen to be women. My passion is driving, and Xena's passion is fighting injustice."
Not only will Xena: Warrior Princess artwork appear on the hood of the Rhodes Furniture Ford, the car will feature a new paint scheme for the NASCAR Busch Series races when Xena: Warrior Princess artwork will be on the hood. The Taurus will have all of the usual decals, but instead of white as the primary color, an eye-catching magenta will cover the car and silver lightning bolts will streak down each side of the car. The No. 14 will be white and outlined in pink.
"This is a terrific opportunity for the team, Rhodes Furniture and for Universal Studios," said team owner Michael Waltrip, who will also ran in the Sam's Town Las Vegas 300 driving his own No. 21 Band-Aid Ford. "Patty and Xena are a perfect fit."
Xena: Warrior Princess, with a weekly audience of eight million, airs on more than 200 television stations, reaching 98 percent of the country. The show combines mythology with martial-arts action, big-screen special effects and spectacular New Zealand scenery. Xena, surrounded by enemies, barbaric tribes, slave traders and a host of other evils, is on a mission to help people free themselves from tyranny and injustice.
"With aggressive marketing support from Universal Studios divisions, the Xena: Warrior Princess phenomenon is ready for the challenge to speed onto the NASCAR circuit with Rhodes Furniture and Patty Moise," said Elliot Lederman, vice president of licensing and sports, Universal Studios Consumer Products Group. "We hope Xena: Warrior Princess will help Rhodes Furniture and Patty battle their way to Victory Lane."
Cross-promotions are planned for selected Rhodes Furniture retail stores, USA Networks and Universal Studios to include television, home video and the theme park located in Orlando, Fla.
Source: NASCAR Online